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Tuesday 19 March 2019

Marketing goes mad. Meet the Game of Thrones whisky collection

Game of Thrones is an immensely popular fantasy television series. It is not something I have ever watched, or have any interest in watching, but its audience reach obviously makes it a hot branding property. 

Hence, to celebrate the eighth and final season of Game of Thrones, spirits house Diageo and HBO have combined to release the limited-edition Game of Thrones Single Malt Scotch Whisky Collection in Australia.

The Collection features seven Scotch whiskies paired with six of the iconic Houses of Westeros, as well as the Night’s Watch, giving fans an authentic taste of the Seven Kingdoms.

I have absolutely no idea what that means, but some of you might.

The Game of Thrones Single Malt Scotch Whisky Collection is joined by the return of White Walker by Johnnie Walker, another limited-edition whisky in celebration of series, inspired by "the most enigmatic and feared characters" on Game of Thrones; the White Walkers.

Diageo says its unparalleled and diverse range of distilleries in Scotland, much like in Westeros, each have their own unique characteristics and produce a distinctive whisky representative of local terroir. 

These similarities (so the press release says) were the inspiration behind the collection, drawing an "authentic storyline" between each House and single malt pairing. 

“We are always trying to find fun and interesting ways to introduce our Scotch portfolio and what better way than partnering with Game of Thrones, one of the most successful TV series ever created," says Pedro Mendonca, who goes by the impressive title of Global Reserve Marketing & Malts Director

"We are thrilled to be celebrating the final season of the show by toasting with whiskies that authentically pay homage to some of the greatest characters and houses.” 

For more information visit 

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