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Wednesday 6 February 2019

Hear them roar. Women winemakers make a statement.

Look out for Hear Me Roar, the world’s first wine produced by women to raise funds for women in wine. 

The Australian Women in Wine Awards has announces that the new release will see100% of profits go to assist women to flourish and succeed in their chosen profession in the wine industry.

Hear Me Roar is a 2018 shiraz sourced and blended by four of Australia’s top female winemakers from parcels in the Barossa Valley, Coonawarra, Eden Valley and McLaren Vale regions of South Australia.

Those involved come from the highest echelons of winemaking: Sue Hodder, Wynn’s Coonawarra Estate; Emma Norbiato, Calabria Family Wines; Rebekah Richardson, Irvine Wines, and Corrina Wright, Oliver’s Taranga.

The wine will be released on February 21 with quantities strictly limited.

A minimum order of six bottles is required, with free Australia-wide delivery. Irvine Wines have funded the project thus far and are assisting with the sales process.

The brand name Hear Me Roar is a deliberate reference to the iconic Helen Reddy song released in 1971 and taken up more widely as a rallying cry for female empowerment.

All proceeds from the sale of the wine will go towards scholarships, mentoring programs and professional development for women in the Australian wine industry. Information on how to apply and the selection criteria will be made available in June.

“This is an exciting next stage in the way we are able to support Australian women in wine,” said Jane Thomson, founder and chair of the AWIWA.

“While the awards continue to provide an important platform to champion the success of women, we also recognise that more action is needed to retain women in all roles of the industry at greater levels. Releasing this wine is a means of generating the funding we need to make that happen.”

“The amount of support received has been fantastic,” said Rebekah Richardson. “And it’s a great reminder of what we as an Australian wine community can do when we come together.”

The Australian Women in Wine Awards (AWIWA) was founded in 2015 to acknowledge and reward the work of women in the Australian wine industry, and industry leaders who champion equality and fairness for all sexes in the workplace. 

The wine can be ordered here:

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