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Sunday 9 September 2018

William the Bear to become a major tourism attraction - on the Gold Coast, of course

When the Ruby Collection apartments open on the Gold Coast every apartment will come complete with a teddy bear called William. 

William the Bear is the namesake of The Ruby Collection owner and developer William O’Dwyer, whose 12-year-old daughter Ruby is still a teddy bear lover.
“Although William’s business interests keep him extremely busy, he is a family man first, so in keeping with his tradition of adopting his family names, we thought it would be terrific idea to create a William the Bear that could be purchased on-site from our digital concierge, while also symbolising the real-life bond that William has with his daughters,” said The Ruby Collection CEO, David Brook.

That's the excuse, anyway.

Sporting a bow tie, William the Bear is described as "caring and supportive". He will be available to purchase at The Ruby Apartments from early November and guests will also have the opportunity to meet the character during their stay.

A William the Bear character will be taking part in on-site shows and guests will be able to meet William, give him a cuddle, snap a selfie and even join him for breakfast or lunch at Ruby special events.

For more information on The Ruby Apartments and to take advantage of special pre-opening packages available for travel from November 5, 2018, visit

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