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Monday 3 September 2018

Farewell Brown Brothers, Hello Brown Family Wine Group

Farewell, then, to Brown Brothers as a trading name. As of the weekend Brown Brothers is no more and the overall business is known as Brown Family Wine Group.

"The importance of creating an environment where each of our five incredible brands can equally thrive has never been more appropriate,” says executive director Ross Brown of the new name for the 130-year-old family business. 

The family has evolved from a single brand to a family of brands that now includes Brown Brothers, Devil’s Corner, Tamar Ridge, Pirie and Innocent Bystander. 

The family says that the time is right to support each individual brand under a company umbrella that clearly links to family heritage and philosophy. 

“In choosing the name it was imperative that family was at the heart of it so that people could see we remain a fiercely independent family wine company that is positioning itself for generations to come,” Ross Brown says. 

Many of the Brown Family members are involved in the business with Eliza Brown a board director, Cynthia Brown; a board director, Katherine Brown a winemaker and Caroline Brown public relations and corporate communications manager. 

While the trading name will change, the Brown Brothers wine label remains intact. 

Dean Carroll, Brown Family Wine Group CEO said: “It’s such an exciting time within the company and this change signifies our deep respect for what the family and company have achieved to date. It also sets the direction for our aspirations for a sustainable future as a family wine company that authentically builds brands and leads categories.” 

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