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Monday 17 July 2017

Margaret River underlines its environmental credentials

Margaret River not only produces some of Australia's finest wines: Vasse Felix, Cullen and Leeuwin Estate among them, it is home to some of Australia's best surf beaches. It also takes its environmental duties seriously. 

A Memorandum of Understanding has been established between The Margaret River Busselton Tourism Association (MRBTA) and Nature Conservation Margaret River Region (Nature Conservation) with the aim of further protecting the natural environment of the Margaret River region.

The partnership between the two independent not-for-profit bodies took effect on July 1 and establishes a framework for working together to strengthen the relationship between the environment and tourism, on which the long-term sustainability of the region's tourism industry depends.

Key areas of focus at the heart of the agreement include the environmental management of MRBTA-managed cave and lighthouse precincts; raising community awareness and appreciation of the natural environment; strategies to raise support and funding for key environmental programs; eco tourism accreditation and encouraging responsible behaviours towards the natural environment.

Outcomes of the partnership will be achieved by working together with Wadandi Aboriginal elders and are expected to impact the region on a number of levels. New projects and initiatives include encouraging visitors to make a voluntary contribution to regional conservation, and investigating the potential for obtaining Geopark status for the Margaret River region.

MRBTA CEO Pip Close said the partnership marks a further commitment to the vision outlined in the region's Nature-Based Tourism Strategy, unveiled in March of this year.

“When we laid out our intentions to establish the Margaret River region as the leading sustainable nature and adventure tourism destination in Australia, the emphasis was on achieving this through a collaborative, cross-region approach. We are therefore thrilled to be working in partnership with one of the region's leading environmental groups.

The team at Nature Conservation possess a wealth of expertise in environmental management, and together we will be able to place the region’s natural environment needs front and centre in all of our actions and plans.”

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