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Wednesday 26 July 2017

The rosé revolution rolls on

I was hugely surprised when visiting California last year to see more rosé wines available by the glass than whites and reds. 

It seems the global thirst for drinking pink is showing no sign of slowing, with exports of Provence rosé to the US nearly doubling last year to 11.4 million litres.

The trend for drinking pink in the UK is also gathering momentum, leading to a 29% rise in exports of Provence rosé last year, recent data from BMI Research reported by the Drinks Business shows.

Encouragingly, high-end rosés are driving the growth of the category, leading to a record year of exports for Provence - the world’s largest rosé-producing region.

The rate of growth for Provence rosé abroad has been rapid. A decade ago just 0.4 million litres of the wine was exported to the US. 

The wines carry an average retail price in the US of $12 a bottle, and are proving popular with millennials.

Clocking its popularity, producers around the world, from Susana Balbo in Argentina to Chivite in Navarra in northern Spain are responding to the demand with Provençal-style pinks of their own that are dry in style and pale in colour.

Look in any Australian wine store and it is clear that demand for rosé is up and up. The 2017 vintage wines are already being released and three savoury stars to look out for are: Turkey Flat Rosé, Jim Barry Annabelle's Rosé and De Bortoli Villages Rosé. 

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