The $75 million project, owned by ERDI Group, will add 134 new guestrooms, including 15 apartment-style suites, taking Novotel Geelong’s total offering to 243 rooms.
Once complete, the hotel will become Geelong’s largest hotel.
Located immediately south of the existing hotel, the new tower will feature a wellness centre and a 125-seat brasserie-style restaurant, designed to complement the hotel’s award-winning Tempo Kitchen & Bar, with both indoor and outdoor dining and 360-degree views above the bay.
The hotel will also include 1,200 square metres of combined event space across both the existing hotel and new tower.
The project is being delivered by Melbourne-based Ireland Brown Constructions and designed by PACT Architects, with a brief to create a contemporary, future-focused addition to the Geelong skyline.
It comes at a time of rising visitor numbers to the Bellarine and Surf Coast, as Geelong cements its reputation as one of Victoria’s fastest-growing leisure and business destinations.
Since ERDI opened the hotel in 2001, Novotel Geelong has consistently been the top-performing hotel in the local market.
The project is being delivered by Melbourne-based Ireland Brown Constructions and designed by PACT Architects, with a brief to create a contemporary, future-focused addition to the Geelong skyline.
It comes at a time of rising visitor numbers to the Bellarine and Surf Coast, as Geelong cements its reputation as one of Victoria’s fastest-growing leisure and business destinations.
Since ERDI opened the hotel in 2001, Novotel Geelong has consistently been the top-performing hotel in the local market.
“Geelong is undergoing an incredible transformation, and we see an exciting future ahead for the city as both a visitor destination and a business hub," says ERDI Group Chief Executive Officer Ricky Jeffs.
"By creating Geelong’s largest and most impressive hotel, we’re not only elevating the Novotel Geelong experience but also making a long-term commitment to supporting the city’s growth and its thriving tourism economy.
"This expansion is about future-proofing the hotel, ensuring we can meet the needs of business and leisure travellers for decades to come.”
Accor Pacific Chief Operating Officer Adrian Williams said: “Novotel Geelong has always been a place people love to stay, and this new tower will take the hotel to the next level.
"It will put Geelong firmly on the map as one of Australia’s best destinations for conferences, events and tourism. We’re absolutely thrilled to be part of this landmark project with our long-term partner ERDI, whose vision and investment continue to play a pivotal role in shaping Geelong’s tourism and hospitality scene."
Accor is an international hospitality group offering stays across more than 110 countries with over 5,700 hotels & resorts, 10,000 food & beverage venues, wellness facilities and flexible workspaces.
ERDI owns and operates several properties including Pullman Melbourne City Centre, Mercure Welcome Melbourne, Novotel Geelong, and Saint Kilda Beach Hotel.
