Reimagined Novotel St Kilda starts a new chapter

St Kilda has a new showpiece hotel with the opening this week by hotel owner and hospitality group ERDI of Novotel St Kilda. 

The deal extended a growing partnership with global hospitality group Accor and marks a new chapter for the landmark Fitzroy Street property, which has previously been known as the Saint Kilda Beach Hotel and Rydges St Kilda..

ERDI has played a key role in the development of Novotel St Kilda as part of the broader St Kilda Collective, a partnership between Fortis, ERDI and Ondas, supported by the City of Port Phillip. 

Novotel St Kilda joins ERDI's growing portfolio, which includes Pullman Melbourne City Centre, Novotel Geelong and Mercure Melbourne City Centre.

“This is a significant moment for ERDI and the beginning of an exciting new chapter for this landmark St Kilda property,” said Ricky Jeffs, CEO and executive director of ERDI. 

“This transformation represents a significant investment in both the hotel and the future of this iconic location, and it builds on the successful partnership we have developed across our broader hotel portfolio with Accor.

“Our vision has been to completely reimagine the hotel and create an experience that feels connected to the character, energy and lifestyle of St Kilda. From the redesign of the guestrooms and public spaces through to the new restaurant and expanded events offering.” 

The hotel complex also features the launch of Urban Kitchen & Bar, a stand-alone all-day dining venue. 

“Reopening a property in a destination as iconic as St Kilda is a fantastic opportunity,” said Christos Pavlidis, general manager of Novotel St Kilda. “With the strength of the Accor brand and the vision and support of ERDI behind us, we have a great opportunity to create something really special.”

Novotel St Kilda features 80 completely redesigned rooms and suites. Rooms include 75-inch televisions with Foxtel, Nespresso machines, local minibar products and bathtubs in select rooms, alongside 24-hour reception, self-check-in, secure parking and a light-filled internal garden atrium.

Novotel St Kilda is offering 25% off bookings, starting from just $224 a night with bookings available via novotel.com. 

A new hotel destination in St Kilda

If Kings Cross/Potts Point is your "go to" zone in Sydney and you like to stay in Fortitude Valley when in Brisbane then St Kilda might be your preferred place to lay your head in Melbourne.

Accor has announced a new chapter for the Saint Kilda Beach Hotel in the edgy beach suburb, which is currently undergoing a revamp led by owner ERDI, ahead of its reopening as Novotel St Kilda in October.

The transformation will see 80 re-designed guest rooms debut, "featuring a contemporary coastal palette to create calming spaces that support restorative sleep and everyday balance".

The hotel will feature a new conference and events facility for up to 140 guests, alongside a co-working space. Aa reimagined internal garden atrium will introduce natural light.

A new culinary destination, Urban Kitchen & Bar - St Kilda, is currently in development. The venue will seat up to 120 guests and include several private dining spaces.

ERDI has committed financial support to several local charities, including Sacred Heart Mission, The Mirabel Foundation, and St Kilda Mums.

“The transformation of this landmark property into Novotel St Kilda reflects the continued strength of Accor's network across the Pacific and our confidence in the Melbourne market,” said Adrian Williams, Chief Operating Officer of Accor in the Pacific region.

“Novotel is a globally recognised brand that continues to evolve in step with the needs of today's travellers."

Novotel St Kilda has an opening offer from $299 per night. To book, visit novotelstkilda.com.au