Ciao! to a new Italian-style soft drink range

Tired of ultra-sweet, unhealthy soft drinks? 

Sanpellegrino, the Italian sparkling beverage brand, might have something of interest. 

It is launching Sanpellegrino CIAO! in Australia, in three flavours, lime, blood orange and peach, combining fruit juice and no added sugar in a low-calorie, Italian-inspired format.

 
Promoted as being ideal for lunches, picnics, and casual entertaining, the new range is aimed at health consciousness consumers looking to shift away from sugary beverages.

Here's the blurb: CIAO! is inspired by Sicilian summer traditions which began with combining sparkling water, fruit juice, and a pinch of salt. 

The range is designed to be enjoyed chilled, or poured over ice, and is available in a 330ml four-pack from $9.50. It might also work added to gin, or vodka. 

It will be available through select retailers now, and at national stores from August 31. 

Damian Giorgini, the Sanpellegrino marketing manager, talks the talk. 

“CIAO! is more than a greeting; it’s an invitation to connect and celebrate. We wanted to bring Australians that feeling with bright fruit flavours, bubbles, and Sicilian flair. It's a drink made for sharing, embracing the lighter side of life, and adding a little Italian sunshine to your day.”

I'm trying the range now and will report back on my favourite. 

See www.sanpellegrino.com/au.