Wednesday, 2 September 2020

A new gin idea has blossomed


Canberra distillery Underground Spirits has unveiled a new limited-edition pink gin in time for Floriade 2020: Reimagined.

The release is part of a collaboration with Floriade: Reimagined.

“Everyone could use a little reimagining in 2020, it’s really been a year like no other," said Underground Spirits’ CEO Claudia Roughley.

"We’ve done a little reimagining of our own to bring you our blossoming pink gin.

“This year has brought with it many challenges to the way we do things, and Floriade has been no exception. Inspired by Canberra’s reimagined celebration of spring we have created a gin that invokes the vibrant colours and floral aromas that will erupt across Canberra during Floriade: Reimagined, when tulips bloom throughout Canberra’s suburbs.

“Our creative process here, reimagined, led to the raspberries’ fresh colour and flavour being divided and then composed back together. Our core gin botanicals anchor the signature quality expected from Underground, and the zing of the finger limes are a pop of citrus for unwinding in the gardens across the capital this spring.

"It’s our gin, reimaGINed.”

Underground Spirits’ reimaGINed limited edition pink gin is available now for pre-order, with shipping and online sales from the first day of the month-long Floriade: Reimagined festival, September 12.

For more information and to order, go to www.undergroundspirits.com.au







No comments:

Post a comment