Tuesday, 14 January 2020

Chinese thirst drives Randall to buy another vineyard


Chinese thirst for Australian wine continues with Australian wine baron Warren Randall boosting his grape supply for sales to China by purchasing a vineyard in Australia’s largest grape-growing region - the Riverland.

The Randall Wine Group has acquired a 310-hectare property, which includes 86 hectares under vine. The company plans to soon plant additional vineyards on the site, which will produce fruit to fuel booming Chinese sales.
The purchase takes the Randall Wine Group’s holdings to more than 3300 hectares in South Australia, which it says makes it “the largest private, luxury vineyard holder” in Australia’s leading wine state.

RWG last year announced 760 hectares of new purchases in Barossa, 140 hectares in McLaren Vale and further vineyard acquisitions in Langhorne Creek and Currency Creek.

RWG also owns vineyards in the Coonawarra, Clare Valley and Eden Valley regions of South Australia.

The 60-year-old Glen Devlin vineyard in the Riverland is 10km upstream from the town of Waikerie and is principally planted with shairz and cabernet sauvignon.
The Riverland, in the east of the state near the banks of the River Murray, is the nation’s largest grape producing region, contributing about a quarter of Australia’s annual crush.

RWG’s flagship winery Seppeltsfield opened a wine chateau in China in 2017 in a joint venture with Minquan Jiuding Wine Company Ltd.

RWG Executive chairman and proprietor Warren Randall said the Riverland vineyard was acquired to supply the “One Pound Per Acre” brand, one of the fastest-growing Australian wine brands in China.

He said it was the first time the company had bought a vineyard to supply a specific brand.

“All other acquisitions over the last 27 years have been to supply luxury bulk wine supply contracts,” he said.

In the 12 months to June 2019, Australian wine exports to China (including Hong Kong and Macau) reached a financial year record, increasing 7% in value to $1.2 billion.

Australia last year also overtook France to become the number one imported wine category in mainland China by value.

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