Monday, 2 December 2019

Perth's hotel boom sees another opening

The remarkable Perth hotel boom shows no sign of slowing down with Accor and Fragrance Group today announcing a new 431-room Novotel on Murray Street.


The hotel is slated for a soft opening on December 19 in the heart of the Perth CBD.

The new-build Novotel will be located next to Shafto Lane and its popular eateries and bars. It will feature a 12th-floor fitness and spa facility including a pool, steam room, day spa and sauna, four bars and restaurants, four meeting rooms and a conference room for up to 120 people banquet.

“We are proud to announce this latest project with Fragrance Group who are renowned for developing quality properties in prime locations,” said Simon McGrath, Chief Operating Officer, Accor Pacific.

"This will be our 13th hotel in Perth CBD and brings our total room count to over 2400 rooms and suites. The Novotel brand has been completely revitalised and offers a modern, elegant and increasingly digital space for families, business travellers and leisure guests who can take time to unwind or make time to reconnect with friends, family or colleagues.”


This will be the second hotel for Fragrance Group and Accor in Australia, following the success of the Ibis Styles Hobart, which is the largest hotel in Tasmania.

Fragrance Group CEO, James Koh said: “We at Fragrance are equally excited to deliver Novotel Perth Murray St which will be a fresh addition to the already vibrant city and we look forward to providing bigger and better quality hotels across key cities in Australia for the ever increasing number of visitors to the country. Being strategically located in the heart of the CBD, we believe it will serve both business travellers and tourists alike.”

The project has been fast-tracked to take advantage of the summer holiday period in Australia, with the first phase seeing 40 rooms open in December and a staged opening for the rest of the rooms and public spaces into 2020.

Guests will be able to take advantage of the dining outlets at the nearby Art Series hotel, The Adnate, Peppers Kings Square Hotel; Mantra on Murray; and ibis Perth.

Accor is the largest operator of hotels in Perth.

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