Wednesday, 4 December 2019

New hotel brand makes its debut in Melbourne

The first of a proposed chain of Ink Hotels has opened in Melbourne's Southbank precinct. 


The new brand is part of international hospitality company Next Story Group and will be followed by another Ink in Singapore in 2021. 

The new-build property is at 167 City Road in the heart of Melbourne's waterfront hub. 

"Ink Hotels is a compelling brand that resonates with travellers with a Gen Z mindset," says Darren Edmonstone, Chief Executive Officer of Next Hotels & Resorts. 

"It is a great addition that strengthens Next Story Group's brand portfolio which will boost our expansion plans. Our differentiated brand portfolio enables us to have the right brands in the right locations and to capture key segments in our key markets, including Australia and south-east Asia." 

Edmonstone is clearly a master of business-speak/gobbledegook.

The hotel's blurb says: "Ink hotels are vibrant, playful and comfortable places to stay and hang out with locals and travellers. They are designed to host, connect and inspire a new wave of curious, plugged-in explorers who thrive on new experiences. 

"Environmentally and socially conscious, the Ink brand focuses on funky design built around a common area that is inclusive. Its service vibe is big on personality, delivered by an engaged team of hosts. Ink delivers genuine value and guests can expect excellent quality when it comes to the things that really matter."

OK. Got that. 

Ink Hotel Melbourne Southbank is a 15-storey, 162-room hotel close to Melbourne's CBD and within walking distance to Melbourne Convention Centre and Southbank's restaurants, art galleries, entertainment and sporting venues.

Australian-made Metis bathroom amenities include refillable pump bottles that eliminate the need for single-use toiletries (and will probably slip from your hands when you are in the shower). 

Other sustainability efforts include sparkling and still water dispensers in public spaces to enable guests to fill up reusable bottles. Also, each cup of coffee sold goes towards training and education program organised by Streat, which supports disadvantaged youth.

Food and beverage comes from the hotel's Kitchen & Bar, with a grab and go selection available 24 hours a day. 

Here's the important bit: To celebrate the opening of Ink Hotel Melbourne Southbank, guests can enjoy a special opening rate from $119 (USD$84) for bookings made between now and January 31, 2020, for stays until June 30, 2020. Bookings can be made directly on www.inkhotels.com

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