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Wednesday 23 November 2016

King Valley gets a brand new gourmet destination

The King Valley, best known for producing wines made from Italian grape varieties, has a new gourmet drawcard.

King Valley Dairy (formerly the Myrtleford Butter Factory) has relocated and is making butter again after a $1.3 million expansion and refurbishment of the old Moyhu Butter Factory site. 

“We are so pleased to be back in production,” says Naomi Ingleton, founder and CEO, who started the Myrtleford Butter Factory in late 2010 with husband David. 

The couple became victims of their own success, with glowing accolades from chefs all over Australia and countless awards, demand for their butter steadily increased, and they soon outgrew the former company site on the Great Alpine Road after just four years of operations. 

“Resurrecting this old building has been a huge undertaking, but the new factory will enable the future growth of the King Valley Dairy brand, making us the largest premium, naturally-cultured butter producer in Australia," said Naomi. "The quality and packaging hasn’t changed and we can now produce enough butter to meet increasing customer demand, which we couldn’t do from our Myrtleford factory.” 

Moyhu is just under three hours drive from Melbourne and is located just 15 minutes' drive from the famous Milawa Gourmet region, which is a hub for local food and wine makers. 

The area attracts hordes of visitors year-round. King Valley Dairy’s neighbours include Milawa Cheese, Brown Brothers Winery (with their acclaimed Epicurean Centre), as well as olive, honey and mustard producers. 

Naomi is thrilled with their new location: “The King Valley’s reputation for quality food and wine is a great fit for our brand," she said. "We’re forging some great relationships with local suppliers and we can’t wait to welcome visitors to our new site.” 

The new dairy has created 10 new full-time jobs, with plans to increase this as production grows. 

A second stage of the dairy’s development, incorporating a larger tourism offering and product expansion will commence once production and distribution channels are re-established. 

Wholesale customers will now have access to the entire product range, including the flavoured ‘Fancy Butters’, like black truffle, smoked salt, confit garlic and whipped Valrhona chocolate. 

The temporary factory store, providing tastings, sales and viewing area is open daily from 10am to 4pm. Guests are invited to explore the gardens and see the chickens. 

Plans are underway to expand the newly established orchard and vegetable gardens and a range of classes will also be offered, including cheese and butter making, lacto-fermenting vegetables, beekeeping, composting, permaculture gardening and buttermilk soap making. 

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