Vietnam is seeking to appeal to foreign visitors who spend more and stay longer, as the south-east Asian county shifts its tourism strategy from visitor numbers to higher-value travel.
A resolution, signed by President To Lam on behalf of the Politburo, also introduces a requirement for compulsory insurance covering international visitors to Vietnam.
The initiative calls for more flexible entry policies, expanded visa exemptions and special treatment for international travellers considered particularly valuable to the tourism economy, the VN Express news site reports,
But Vietnam has yet to determine how much visitors will need to spend to qualify, what the preferential treatment will include, or when the new system will begin.
The country will also pilot measures designed to attract long-stay visitors and remote workers, potentially opening a new avenue for digital nomads and other travellers seeking longer stays.
Hanoi, Ho Chi Minh City and Da Nang will serve as the country’s principal tourism growth poles, while Phu Quoc is being positioned as a high-end international beach resort and events destination.
Vietnam welcomed a record 21.2 million international visitors in 2025, up 20.4% year over year.
Through the first seven months of 2026, arrivals had reached nearly 13.92 million, up 13.8%.
By 2045, Vietnam is keen to attract 70 million international visitors and rank among the world’s 30 most competitive tourism destinations.
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