Here's a bizarre marketing idea: Champagne and burgers

Sometimes you have to wonder who thinks up some of the weird marketing ideas that get foisted on the public.

The latest is a "brainwave" of pairing Champagne with burgers on the Gold Coast.

Champagne and oysters, maybe; Champagne and crab sandwiches, certainly. But Champagne and burgers? Meh!

This summer offering from The Langham, Gold Coast, is a summer partnership with Champagne House Veuve Clicquot: a Champagne and Burger Pairing Pool Bar Takeover "that promises to redefine luxury on the Gold Coast". 

There is also some gushing in the press release about how "the iconic yellow hue of Veuve Clicquot's label will infuse the décor, creating a vibrant and opulent atmosphere that resonates with the brand's rich heritage."

Was someone actually paid to write that rubbish?

Anyway, from now until mid January 2023 (I think they mean 2024, but who knows?) the Pool Bar will "undergo a transformation into a retro-chic oasis".

So pair your burger with Veuve Clicquot Yellow Label. Perhaps a Lobster Banh Mi Slider - which is not really a burger and actually sounds like a decent idea.

If you are having a real burger, however, go Beaujolais, or Burgundy. In Australia that means a gamay, or a pinot noir.   

Anyways, the package, including a glass of Veuve Clicquot Yellow Label and the gourmet burger pairing, is priced at $65. Additionally, the daily happy hour from 4pm to 5pm offers a glass for $35 and a bottle for $175.

For more information on The Langham, Gold Coast's upcoming events, please visit: https://www.langhamhotels.com/en/the-langham/gold-coast/offers/.

So you really want to push out the boat with a weekend of conspicuous luxury?

So money is no object and you want a weekend treat like no other? 

Australia is once again set to host Hotel Clicquot, a venue "to live the Veuve Clicquot Champagne lifestyle" to the full. 

The luxurious pop-up will take place in Noosa, Queensland, for two-night stays from November 13. 

From Clicquot gastronomy through to private picnics on the beach, from Champagne poolside to days cruising the coastline, a break at Hotel Clicquot sounds positively sybaritic. 

Expect to be picked up in a chauffeured Tesla, enjoy a poolside breakfast prepared by the in-hotel private chef, and end with drinks at Bar Clicquot, with a private bartender serving complimentary Veuve Clicquot Yellow Label, Rosé and Rich. 

The on-demand menu includes signature Clicquot experiences such as the Maison’s 250th anniversary burger, prepared with locally caught Moreton Bay bugs paired with the flagship of the house, Veuve Clicquot Yellow Label.

On the first evening of their stay, guests will enjoy a chef’s table interactive dining experience featuring sustainable, locally sourced seafood. On the second evening, the pinnacle culinary experience of a stay at Hotel Clicquot unfolds; a ‘Garden Gastronomy’ degustation by chef David Moyle, matched with La Grande Dame Champagnes. 

This is the second year that Moyle, who built his reputation at Franklin in Hobart and now has three restaurants in Byron Bay, has collaborated with Hotel Clicquot.

The dinner takes place around the Hotel Clicquot fire pit. 

With a retro-chic vibe, Hotel Clicquot has an infinity pool with sweeping ocean views as well as five private guest suites, a cinema, a day spa, bar and direct access to Sunshine Beach and Noosa National Park. 

The ultra-luxury residence hosting Hotel Clicquot in Noosa is the passion project of international hemp industrialist Evgeny Skigin. 

Gracing the walls of Hotel Clicquot are artworks by leading indigenous Australian artists Kathleen Petyarre, Eileen Napaltjarra and Gloria Petyarre, alongside works from Maison Veuve Clicquot.

Guests keen to explore the region can opt for a private river cruise on a luxury 1940s handcrafted, wooden runabout and enjoy a picnic lunch with Veuve Clicquot Rosé on the Noosa riverbank. 

For those seeking a more relaxed schedule, there are sessions at the Clicquot Spa or Clicquot-inspired movies at the hotel’s in-house cinema, complete with Clicquot popcorn. 

Hotel Clicquot offers a 24-hour ‘Click for Clicquot’ concierge service and a sommelier to guide guests’ Champagne journeys. 

Packages start from $7,000 per couple/room, inclusive of transfers, meals and activities. Hotel Clicquot is a private hotel and access is only available to guests, who must be over 18 years of age.

All I need now is a nice little Lotto win!  

See hotel-clicquot.veuveclicquot.com.au

 Images: James Vodicka