Discover a wine show with a major point of difference

PULP is a wine show/tasting with a difference. 

The Yarra Valley-created event is billed as "The People's Wine Show", where wine lovers become wine judges. 

You can help choose 'Bougiest Bubbles' and 'Most Chillable Red'. 

So if that sounds like your bag put Saturday, February 15, at the Music Market, Collingwood Yards in Melbourne in your diary. 

The highlights will include "small-batch creations, unique blends, alternative tasting experiences, and bold collaborations that define the next generation of wine".

It might be an event that rewards popularity rather than traditional excellence. 

But that is a welcome change from the overloaded calendar of events where judges are supposed to choose the best of, say, 150 shirazes.

Participants at PULP get to sip, swirl, and savour dozens of wines created by the young and hip among Yarra Valley producers.

That might well mean a stinky, cloudy, "natural" offering is a winner in one of the six categories.

So be it. 

PULP tasters can sample dozens of wines, vote for their favourites, meet the makers, take home a wine cup and enjoy canapés while tasting.

Get Tickets Here

Individual tickets cost $59 with dual tickets $110 and tickets for a group of six $295. The evens runs from 3.30-6pm. 

PULP is organised by Wine Yarra Valley, the peak industry body representing the Yarra Valley Wine Growers Association. 

New wine festival to champion the out of the ordinary

Smaller boutique and independent wine producers have a chance to shine at the Yarra Valley's brand new festival: PULP.

PULP will debut next month and aims to champion winemaking innovation and diversity across the region.

The 10-day festival will celebrate local producers, new and established, with wine tastings, food trucks and live music, bringing together young guns and local legends.

There will be a focus on environmentally sustainable and innovative practices, out-of-the-box wine styles and blends, and creative collaborations.

Ticket holders will have the chance to sample the latest releases at events taking place across the Yarra Valley and inner-Melbourne venues from November 11-20.

Maybe take the chance to try north-east Italian grape variety brachetto, or pair sparkling tempranillo with chocolates.

Or perhaps sample wines from Tillie J Wines, Seville Estate, Santolin Wines, Musical Folk Wines, Rongo Wines, Notes Wine, Sutherland Estate, Solar Wines and Wheeler Wines at a CBD tasting.

You can find out details at wineyarravalley.com.au/pulp/