Marlborough - New Zealand's wine capital - has a new tourism destination.
Wine + Food Experience Marlborough is now officially opened in Blenheim's riverside precinct.
The refurbished venue brings together and celebrates more than 50 local wineries and food producers under one roof.
Wine + Food offers visitors personalised wine tastings through WineEmotion automatic dispensers, cellar door experiences, and food offerings including cheese and seafood.
"Our mission with Wine + Food is to enhance the cellar door journey, not replace it," said managing director Lenny O'Connell.
"Wine + Food ensures visitors to Marlborough who are short on time do not miss tasting the expertly crafted premium wine unique to our region.
"We have designed Wine + Food to be a place where locals, businesses, and visitors come together to experience the region's finest, from wines and seasonal cuisine to thoughtfully curated tastings and special events."
Guests receive a WineEmotion card to sample wines at their preferred quantity (a taste, half pour, or full glass) and pace (below).
Custom-built display units feature immersive digital monitors sharing wineries’ brand stories and tasting notes.
With capacity for up to 420 guests, Wine + Food features several private event spaces including tasting rooms for personalised experiences.
There is also a sheltered outdoor terrace with elevated views of the Taylor River and Richmond Ranges, ideal for corporate events, intimate weddings or after-work drinks.
“We’re proud to breathe new life into the former Clubs of Marlborough building and the Wine + Food Experience will soon be complemented by an adjoining restaurant, expected to open shortly, offering lunch and dinner service to complete the culinary journey,” said O'Connell.
In addition to local wines, guests can enjoy beer, gin and whiskey tastings and purchase featured products through the on-site off-licence.
The Wine + Food Experience Marlborough is open daily from 11am to 10pm, welcoming guests after traditional cellar doors have closed.
See https://winefoodmarlborough.co.nz/
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