Lindt's Home of Chocolate in Zurich, Switzerland, is widely regarded as the world's greatest destination for chocolate lovers and is home to the world's largest chocolate fountain,
Valrhona Cité du Chocolat in Tain-l'Hermitage, France; Cadbury World in Birmingham, UK, and the Museum of Cocoa and Chocolate in Brussels, Belgium, are also much-loved destinations of those with sweet tooths.
Now Hobart, in Tasmania, hopes to challenge those destinations with a $150 million project that aims to transform the Cadbury factory waterfront parklands into a new visitor experience that may open as early as 2027.
Developed by Simon Currant and Associates, the Chocolate Experience at Cadbury promises "a celebration of chocolate on a scale never before seen".
The project will celebrate a century of Cadbury in Tasmania while also showcasing the state’s producers, ingredients, and makers.
“This is a uniquely Tasmanian story that embraces 100 years of Cadbury, provenance, innovation and artisan chocolate production, with the entire State sharing in the benefits,” said developer Simon Currant. who has a lomg and impressive history in the travel industry.
Tasmanian architecture firm Cumulus Studio, together with world-renowned Art Processors - a David Walsh enterprise born from MONA - will shape the creative direction of the project.
“Built on curiosity, invention, and joy, this is an active sensorial experience that brings the wonder of chocolate to life, inspiring discovery and connection through generosity and hands-on fun for all ages,” said Tony Holzner of Art Processors.
The design takes cues from the adjacent Cadbury factory, reimagining its pipes, machines, and conveyor belts.
“The CEC is an architectural embodiment of chocolate itself - rich, layered, and unforgettable," said Peter Walker of Cumulus Studio..
"It is a place where magic is not just seen, but felt, tasted, and experienced in every detail.”
The attraction, which will still need investors, is forecast to welcome 550,000 visitors annually.
The project will be 95% privately funded, with government support (that's Tasmanian taxpayer money).
Toby Smith, President of Mondelēz International in Japan, Australia, and New Zealand, said: “Given the significant community benefits this project delivers, we’re excited to be on-board as the brand partner, helping to create a lasting tourism and economic legacy for the state.”
In partnership with Navigators, operators of the MONA ferries, two new purpose-built ferries will transport more than 80% of visitors from Hobart to a new Claremont terminal in just 30 minutes.
See www.cadburyexperience.com.au
Image: Cumulus Studio and Art Processors
The project will celebrate a century of Cadbury in Tasmania while also showcasing the state’s producers, ingredients, and makers.
“This is a uniquely Tasmanian story that embraces 100 years of Cadbury, provenance, innovation and artisan chocolate production, with the entire State sharing in the benefits,” said developer Simon Currant. who has a lomg and impressive history in the travel industry.
Tasmanian architecture firm Cumulus Studio, together with world-renowned Art Processors - a David Walsh enterprise born from MONA - will shape the creative direction of the project.
“Built on curiosity, invention, and joy, this is an active sensorial experience that brings the wonder of chocolate to life, inspiring discovery and connection through generosity and hands-on fun for all ages,” said Tony Holzner of Art Processors.
The design takes cues from the adjacent Cadbury factory, reimagining its pipes, machines, and conveyor belts.
“The CEC is an architectural embodiment of chocolate itself - rich, layered, and unforgettable," said Peter Walker of Cumulus Studio..
"It is a place where magic is not just seen, but felt, tasted, and experienced in every detail.”
The attraction, which will still need investors, is forecast to welcome 550,000 visitors annually.
The project will be 95% privately funded, with government support (that's Tasmanian taxpayer money).
Toby Smith, President of Mondelēz International in Japan, Australia, and New Zealand, said: “Given the significant community benefits this project delivers, we’re excited to be on-board as the brand partner, helping to create a lasting tourism and economic legacy for the state.”
In partnership with Navigators, operators of the MONA ferries, two new purpose-built ferries will transport more than 80% of visitors from Hobart to a new Claremont terminal in just 30 minutes.
See www.cadburyexperience.com.au
Image: Cumulus Studio and Art Processors
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