Recent attacks on visitors have prompted The Tourism Authority of Thailand (TAT) to officially launch the “Trusted Thailand” stamp in a bid to reinforce confidence among tourists.
The aim is to project Thailand’s image as a safe and welcoming destination, news hub Travel Mole reports,
It comes after a recent attack on tourists in Bangkok. Two Malaysians were doused in chemicals and set on fire.
Jakkaphon Tangsutthitham, vice ministeru for Tourism and Sports, said the Thai Government recognises that safety is the foundation of sustainable tourism and remains a top priority.
“China is a key source market, and it is crucial that we preserve trust among Chinese visitors. This reflects an invitation to all tourism operators, partnered agencies and stakeholders to work together in advancing Thailand’s tourism towards safe, secure and sustainable growth.”
TAT says it has prioritised Thailand’s readiness to be a safe, trustworthy, and friendly destination.
Thapanee Kiatphaibool, TAT Governor, said: “The Trusted Thailand stamp is a practical mechanism to restore traveller confidence while laying the foundation for Thailand’s tourism industry to meet international safety standards.”
Under the initiative, tourism operators will be assessed to receive the “Trusted Thailand” stamp, serving as a symbol of assurance. It is clear authorities cannot guarantee safety.
The assessment will cover four key areas: general safety measures at tourism sites such as CCTV installation, emergency response systems, controlled access and disaster preparedness; secure financial transactions with recognised global platforms (such as Alipay and WeChat Pay); foreign language communication and professional visitor care; and safe access and mobility, including clear signposting, transport connections and information points.
Beyond certification, the project also features supporting activities to strengthen confidence across the sector.
These include a public forum with agencies such as the Department of Provincial Administration, Department of Tourism, Tourist Police Bureau and Department of Land Transport to discuss integrated safety management and targeted campaigns to rebuild trust ahead of the high season.
A dedicated mini-site will be launched next month providing a self-assessment platform for operators and a directory of certified businesses accessible to visitors.
Initially, the Thailand Safe Travel Stamp project is scheduled to launch nationwide in October, with implementation across the country.
We shall see if it is effective, or window dressing.
# Just 24 hours after the policy was launched, a Scottish tourist was shot and injured in a confrontation with a local drug vendor.
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