Wine Australia has launched a new marketing campaign aiming to highlight the versatility of wine styles from around the country.
A barbecue "just because" the sun came out. A lazy night in with your favourite person. A camping trip where the fire crackles and the stories get better as the night goes on.
The campaign is billed as a "fresh new message inviting Australians to see wine differently".
It showcases wines not only as suitable for celebrations and more formal occasions, but as something to share alongside smaller, unscripted moments using the slogan "We make a wine for that."
Australian winemakers use over 100 grape varieties grown in 65 wine regions around the country.
From August 4, people across the country are being invited to take a moment to make a moment, and share their Aussie wine experiences with @_australianwine for the chance to win one of 20 "We make a wine for that" prize packs, valued at $240 each.
A national calendar of Australian wine events is now live at www.wemakeawineforthat.com showcasing wine experiences across the country that wine lovers can get involved in.
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