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Tuesday, 8 July 2025

Some positive news for Australian wine producers

The Australian wine industry is celebrating some positive news with the wine grape crush up in 2025 after two record low vintages.

Sadly, it is still below the long-term average and there are negatives.

The 2025 Australian wine grape crush is estimated to be 1.57 million tonnes, 160,000 tonnes (11%) more than the 2024 crush but still 140,000 tonnes below the 10-year average of 1.71 million tonnes, the National Vintage Report 2025, released today by Wine Australia, shows.

The smaller crush relative to the long-term average is likely to have been a result of both seasonal and strategic factors, with a decline in demand for wine globally driving adjustment in the Australian wine sector, according to Peter Bailey, manager for market insights at Wine Australia.

“The 2025 crush equates to around 1.1 billion litres of wine, which is in line with current sales of Australian wine on domestic and export markets,” Bailey said.

The year-on-year increase in the crush was driven by red varieties, which were up by 20%, while the crush of white varieties was 2% higher than in 2024.

“The crush of red grapes is still estimated to be the third-smallest in more than a decade (the past two years being the smallest) and was 9% below its 10-year average, while the crush of white grapes was 8% below the 10-year average,” Bailey added.

He noted that the mix of red versus white was problematic.

“The significant increase in red varieties this year could exacerbate the challenges facing the sector in terms of excess stocks of red wine, and might further reduce demand for these varieties next vintage,” he said.

The total value of the Australian wine grape crush in 2025 is estimated to be $1.13 billion, an additional $136 million (14% compared with 2024.

Bailey said that despite the increases, the average purchase values for warm inland reds in the past two years were the lowest in over a decade, and for many growers would not be sufficient for production to be economically viable.

“Conditions are not likely to improve for red grapes until there is a significant reduction in the supply base,” Bailey said.

“The wine sector needs to continue to work together to bring supply and demand back into balance at a profitable price point for growers and winemakers.”

Shiraz regained its position as the number one variety, increasing by 23%, while chardonnay dropped back to second place, after significant frosts across many regions caused it to decrease by 13%.

South Australia accounted for the largest share of the national crush by size, with 48%. New South Wales was the next largest, with a 33% share of the crush.

The National Vintage Report is available from www.wineaustralia.com/market-insights/national-vintage-report

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