How buying a bottle of wine might win you $10,000

One of Australia's most popular wine brands is to punt on a new game of chance.   

Yalumba wine brand Y Series is to give shoppers the chance to win $10,000 in a competition running from September to December 2025 across Australia and New Zealand.

The Y Series $10K Your Way campaign will have a first prize of three $10,000 grand prizes in cash or travel vouchers to three winners across the two countries. 

There will also be secondary Instant Win prizes including 100 x $100 Ticketek gift cards.

Established in 2002 by the Hill-Smith family, Y Series is a best-selling range. 

Y Series was created "to make great wine minus the fuss - just easy-going, flavour-packed wines for any occasion," the family says. 

Eligible Y Series products - including the Australian best-seller Y Series Pinot Grigio - will be in store from September 1 through to December 31. 

The competition will be activated in-store, online, through social media, and in retail media.

You can find Y Series wines in major retailers including Dan Murphy’s, BWS, Liquorland, and in independent retailers including Bottlemart, Thirsty Camel and Sip’n Save.