IHG Hotels & Resorts has announced the Vignette Collection as its new luxury and lifestyle brand, with hotels in Australia and Thailand the first to join the collection.
Vignette Collection becomes the sixth addition to IHG's brand portfolio in the past four years, taking it to 17 brands in total across nearly 6,000 hotels in more than 100 countries.
IHG's Vignette Collection aims to give owners of world-class independent hotels the opportunity to retain their distinctive identity, while benefitting from a global marketing push.
The properties will be based in urban and resort locations.
Among the first hotels to join IHG's Vignette Collection will be Hotel X (above) in the centre of Brisbane's Fortitude Valley, Australia.
Daniel Moran, general manager at Hotel X, said: “We could not be more thrilled that Hotel X is one of the first hotels in the world to open under the Vignette Collection brand.
"We think the brand is a perfect fit for our luxury hotel in Brisbane's Fortitude Valley, with its distinctive design and premium facilities that celebrate this iconic Brisbane neighbourhood through ultra-cool art, Avant Garde lighting and exceptional views of the cityscape."
Thailand's vibrant Pattaya Aquatique hotel will also be one of the first hotels to join the Vignette Collection.
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