Great Eastern Wine Week - Sponsored Ad Leaderboard

Great Eastern Wine Week - Sponsored Ad Leaderboard
Great Eastern Wine Week, 9-18 September 2022

Monday, 23 August 2021

Discover a casual new way to enjoy wine

 

Just last month I was very pleasantly surprised by the quality of the wines in Yalumba's Winesmiths casks. 

Now, in a further move away from bottles and towards alternative packaging, Trentham Estate has unveiled an eye-catching new product - a 1.5-litre wine pouch branded as Three's A Crowd. 

The pouch is being promoted as a way to enjoy wine that offers convenience, sustainability and quality.

The new pouch range initially offers a pinot grigio and pinot noir in eye-catching packaging.

With the increase in outdoor get-togethers becoming the "new norm" and many consumers limiting their alcohol intake, Trentham Estate saw an opportunity. 

The pouches are being pitched as "perfect for outdoor activities such as picnics, camping, beach holidays and even road trips". The wines will last several weeks in a fridge. 

“In this current climate consumers are looking for more affordable alternatives, however they still want great quality wine and Three's A Crowd offers that,” says Anthony Murphy, chief winemaker and managing director.

The compact pouch, which holds the equivalent of two standard bottles of wine, produces 80% less carbon emissions than glass (glass bottles and their transportation being the two biggest contributors to the carbon footprint of wine production).

Designed by Melbourne-based packaging design studio, Design Energy, the colours for each varietal reflect day and night and also the seasonal changes.

The pinot noir is lightish, fresh and lively and could easily be chilled during summet, while the pinot grigio is crisp and refreshing. 

Given both are effectively priced at around $1 per glass, you cannot go wrong. Recommended. 

The pouches are available exclusively from First Choice Liquor Market stores, Australia-wide for $16 each. 

For further information, visit www.trenthamestate.com.au/threesacrowd

No comments:

Post a Comment