There is a huge difference between Asian hospitality and European hospitality but Asian-based Anantara Hotels, Resorts & Spas is upping the ante with a range of new branded hotels in Europe.
Anantara will open its first luxury property in the Netherlands later this year: Anantara Grand Hotel Krasnapolsky Amsterdam.
Located in Dam Square in the centre of Amsterdam, the existing property will be re-branded from the NH Collection Grand Hotel Krasnapolsky.
The hotel will receive a soft refurbishment, including some of the guest rooms and suites, the garden, and will have a new spa and gym.
The 402-key Anantara Grand Hotel Krasnapolsky will include a two-bedroom presidential suite and a royal suite, overlooking the Royal Palace of Amsterdam.
The building itself dates back to 1866.
Dillip Rajakarier, Group CEO Minor International, parent company of Anantara, said, "This historic hotel will be a fantastic addition to the Anantara portfolio when it joins later this year after enhancements to the property and represents an exciting milestone for the brand as the first in northern Europe."
Anantara Hotels, Resorts & Spas will continue its strategic expansion in Europe with the re-brand of two well-known hotels in Italy and Hungary: Anantara Palazzo Naiadi Rome and Anantara New York Palace Budapest.
Its European portfolio currently consists of Anantara Vilamoura Algarve Resort on the southern coast of Portugal and Anantara Villa Padierna Palace in Marbella, Spain, as well as the Marker Hotel in Dublin, Ireland.
The Thai-based group is probably best known to Australians for properties including the Anantara Riverside in Bangkok and the Layan Resort in Phuket.
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