Canned cool? Wine in a can taking off in Australia

Wine in a can is gaining serious momentum for drinking in Australia this summer. 

When leading producers like Scarborough Wine Co. in the Hunter Valley and Turkey Flat in the Barossa throw their weight behind canned wine, then you know the trend is real. 

"We're seeing consumers change their consumption behaviour, often looking for smaller serving formats to cater to different occasions (outdoors, entertaining, parties), for convenience and noting that younger consumers are blending beverages, so this could be an option to bring them into the category," say the team at Scarborough. 

"Made from the same quality wines in the Offshoot range, these cans are designed for life on the go."

The Scarborough flavours include a White Spritz Vermentino, Rosé Spritz Pinot Noir, Light White Chardonnay and Light Red Tempranillo Joven.

"We know that this format won't be for everyone, but it's great to see it being more widely embraced, with more quality options hitting the market. There's still a role for the 750ml bottles, but we need to test and trial new opportunities for specific occasions."

Scarborough and Turkey Flat both tout the convenience of wine in can for picnics, hiking, camping trips, and outdoor concerts, pointing out that cans chill faster than bottles and are easy to grab and go. 

Cans are also more sustainable and eco friendly than glass: lightweight, recyclable, with a smaller carbon footprint than glass bottles. 

Meanwhile, Turkey Flat says: "Following on from the huge success of the launch of our outstanding rosé in cans earlier this year, we have now added to the family with an Adelaide Hills Pinot Gris and a Barossa Shiraz Grenache. 

"Again, we took the high road and made sure the wines were of a high quality; we actually want the category to work for everyone, so [there is] no point putting a lesser quality wine in the can.

"They still tick all the boxes of convenience, sustainability and ease of recycling."

I've tried the rosé and it is excellent.

Enjoy a favourite wine in a can

 
We don't drink wine the way we used to. 

Wine lovers will have noticed that they can now purchase wines in all manner of alternative packaging; including pouches and flat-plastic bottles. 

Wine in cans is also becoming increasingly popular but don't expect to find your Penfolds Grange or Henschke Hill of Grace in a can any time soon. 

Cans are, however, very handy for any "drink now" wines and perfect for picnics, or a day at the beach. 

One of Australia's highest profile wines, Turkey Flat's Grenache Rosé, has just been released in 250ml cans - and the Barossa producer is excited by the innovation. 

The winery describes its slimline cans as offering "sustainable sophistication". 

"This exciting release not only showcases the timeless charm of Turkey Flat's Rosé but also underlines the winery's commitment to sustainability, convenience, and responsible drinking," owner Christie Schulz says. 

The key features of the new-release cans are: 

#. Eco-friendly packaging: contributing to a reduced environmental footprint. The lightweight and recyclable cans align with the winery's commitment to responsible practices and eco-conscious choices.

#  Convenience meets sustainability: Portable and easy to handle, the cans cater to on-the-go moments. 

#. Responsible drinking advocacy: The portable and portioned nature of the cans facilitates moderation, ensuring that consumers can savour the moment responsibly.

#. Preserving the rosé experience: The can format safeguards the flavours of Turkey Flat Rosé, ensuring freshness and quality remain intact. 

Turkey Flat 2023 Rosé cans are now available for purchase through the Turkey Flat website and Turkey Flat cellar door. See https://www.turkeyflat.com.au/ You'll pay around $8 a can. 

Jacobs Creek, with its Le Petit Rosé Spritz, and Paxton Wines, with its low-alcohol NV Silver Sands Rosé, are other producers releasing pink wines in a can for summer, along with Tempus Two with its spritzes in a can.