There is nothing sacred when it comes to marketing opportunities.
The coronation of King Charles III next week - an event I am doing my best to avoid - has seen a torrent of "tribute" products released.
And the wine industry was not to be left out with the release of a special release from Prosecco Bottega to mark the grotesque event on May 6 at Westminster Abbey in London.
The press release says: "The Bottega winery, closely linked to the United Kingdom, which represents one of its first commercial markets on a global scale, has produced a Prosecco dedicated to the new King in a limited edition for the special occasion.
"The Treviso-based company wished to commemorate this historic event with 'Bottega Platinum Coronation', an exclusive platinum-coloured metallised bottle. The label and capsule are customised with a reproduction of the crown enriched by the shades of the British flag."
Bottega Platinum Coronation is a Prosecco DOC made from glera grapes harvested in the province of Treviso.
It retails for around £25.00 ($47.50 in Aussie dollars), so it is not cheap.
It is, apparently, "great with pizza".
I wonder if it also goes well with quiche?
