Tasmania's charms grabbing global attention

Tasmanian tourism is having a moment in the sun, with increased visitation and global recognition.

Tourism Tasmania's latest Visitor Data Snapshot shows Australia's smallest state welcomed 1.35 million visitors for the year ending June 2025, with those travellers spending more than $3.6 billion during their stay.

This was a 3.5% increase in visitor numbers and a 3.6% growth in spending compared with the year ending June 2024. 

Visitors stayed 12.79 million nights and spent on average $2,671 each, both equal with the previous year.

International visitors spent a record $648.6 million, representing a 23% increase from last year despite a slight reduction in visitor numbers. 

This was above the national spend increase of 18%. The USA and UK led international visitor numbers and spend, surpassing pre-Covid levels.

Interstate visitor numbers, spend and nights were all up on June 2024, with visitors from Victoria, NSW and Queensland leading all three categories.

Tasmania was also recently named the world's second-best island in Condé Nast's 2025 Traveller Readers’ Choice Awards. 

It comes as renowned chef Gordon Ramsay also praised the state's produce in an interview with Condé Nast.

The Readers’ Choice Awards, voted on by over 500,000 global travellers, celebrate the best destinations, hotels, and experiences across the globe.

Tasmania came second in the World's Best Islands - Australasia and South Pacific just behind Bora Bora. 

Saffire Freycinet and Kittawa Lodge on King Island were also named in the World’s Best Resorts for the same region, coming in at fifth and 16th, respectively.

Adding to the recognition, chef Ramsay told Condé Nast he was impressed by the standard of Tasmania's produce during his visit to film the National Geographic TV series Uncharted. 

The praise was part of a video interview where he recounted his favourite food destinations around the world.

Image: Hobart waterfront