Destination Southern NSW (DSNSW) has officially launched Great Southern Trails, a new tourism initiative that aims to position Southern New South Wales as s premier mountain biking destination.
Great Southern Trails connects 10 mountain biking trail networks and towns, offering 550+ km of dedicated MTB trails across the South Coast, Alpine Region, and the Canberra region.
The initiative was launched at the inaugural Sea Otter Australia MTB Festival in Batemans Bay earlier this month, marking its debut on the national stage.
“Mountain biking is one of the fastest-growing tourism segments in regional Australia," says Richard Everson, general manager of Destination Southern NSW.
"Tourism Research Australia estimates cycle tourism contributes $1 billion annually to the visitor economy. Every trail network brings riders to local cafes, pubs, accommodation, visitor attractions, and tours.
“The Great Southern Trails tourism initiative aims to inspire visitors to choose Southern NSW for their next MTB trip. The initiative helps them plan, and encourages longer stays, higher visitor spend, and stronger year-round tourism visitation - delivering real economic and social benefits to our local towns and communities.”
The Great Southern Trails brand and website have been developed by DSNSW with support from MTB clubs, tourism industry operators, local councils and government.
It provides a 1000km mountain biking road trip taking in 10 locations that can easily be broken into smaller segments of two-, three-, and four-day MTB adventures.
“Southern NSW is home to some of Australia’s best mountain biking trail networks, which is the reason we brought our business and the internationally renowned Sea Otter Australia MTB Festival to Batemans Bay and Mogo Trails," says said Juliane Wisata, founder and marketing director for Rocky Trail Entertainment, a leading MTB event business.
“Southern NSW is home to some of Australia’s best mountain biking trail networks, which is the reason we brought our business and the internationally renowned Sea Otter Australia MTB Festival to Batemans Bay and Mogo Trails," says said Juliane Wisata, founder and marketing director for Rocky Trail Entertainment, a leading MTB event business.
"From the iconic Stromlo Forest Park to Thredbo Resort and the recently opened Mogo Trails, Gravity Eden, Narooma MTB, and Mt Tumbarumba, nowhere else in Australia comes close to the quality and diversity of MTB riding on offer in the region.
“It makes sense to collectively market the MTB trail networks in this region and ensure the MTB riders of Australia know the incredible MTB experience on offer here.”
Image: Norco Photos
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