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Wednesday 25 September 2024

Andaz hotel brand to debut in Australia

 

It has taken 17 years, but the Hyatt group has unveiled plans for its for first Andaz hotel in Australia.

The Andaz brand (meaning personal style in Hindi/Urdu) was launched in 2007 and Andaz Gold Coast will open in 2025 as part of The Star Gold Coast integrated resort.

Hyatt Hotels Corporation has entered into agreements with a Destination Gold Coast Consortium for an Andaz resort.

Destination Gold Coast Consortium is a joint venture between parent company,The Star Entertainment Group, and its two partners, Far East Consortium and Chow Tai Fook Enterprises.

The Star Gold Coast is slated to open in mid-2025, marking the debut of the Andaz brand in Australia and the Pacific region.

“We are thrilled to announce plans to bring the Andaz brand to Australia's premier resort destination in collaboration with The Star Gold Coast,” said David Udell, group president, Asia Pacific, for Hyatt.

“Hyatt has had a brand presence in Australia for over 40 years, and we are excited to expand our luxury, lifestyle and leisure offerings into sought-after destinations like the Gold Coast. This resort will complement our current portfolio of 10 hotels under five distinct brands in Australia, including Park Hyatt, Grand Hyatt, Hyatt Regency, Hyatt Centric and Hyatt Place.”

I'm sure I am not alone in being unable to differentiate between those brands.

“We are delighted to welcome Andaz Gold Coast to our world-class tourism and entertainment precinct," said The Star Gold Coast general manager hotels Steven McPharlin.

"As part of The Star Gold Coast's AU$2 billion (approximately US$1.33 billion) masterplan, we are proud to continue our investment in this dynamic city while also providing new employment opportunities alongside vibrant hospitality experiences.”

With close to 30 global properties, including in gateway cities such as Tokyo, Singapore, New York and London, and resort destinations like Bali and Maui, the Andaz brand "celebrates and empowers self-expression through imaginative travel".

That's marketing speak. I have no idea what is actually means.

But "the ethos of sophisticated whimsy encourages guests to connect with their innermost curiosities and awaken to new experiences with a local twist". OK.

The Star Gold Coast is set on Broadbeach Island.

Occupying floors six to 21 of the 65-story second tower, the Andaz hotel will have 202 guest rooms and suites, a fitness centre and three food and beverage outlets.

“The Gold Coast is a world-renowned region, and it is energizing for the tourism industry to be welcoming a new international hotel brand to the region,” said Patricia O'Callaghan, Tourism and Events Queensland chief executive officer.

“More than four million Australians visited the Gold Coast last year and we are steadily working our way to recover international arrivals to one of Australia's best known and well-loved destinations.”

To learn more about Andaz hotels see www.andaz.com.

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