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Thursday 26 September 2024

Online surveys ask far too much



They are absolutely relentless. Question after question. 

A colleague pointed this out on social media a couple of days ago:

"So sick of being asked to do a survey - for every bloody thing/flight/restaurant/health care etc etc. I would like to be rewarded for my precious time."

A few minutes after I had read it, this landed in my email inbox:

"We recently delivered this parcel to you. X X X X. We’d appreciate a few minutes of your time to provide feedback on your experience. This helps us improve our delivery service to you so next time it will be even better."

They did not deliver a parcel to me. They delivered a card, which told me I had to pick up the parcel at my local post office. They can't even get the question right.

And another one from a hotel that values my custom so much that it cannot even get my name right:

"Thank you for staying with us at the X X X X. To give us a better understanding of your experience during your recent stay with us, we would appreciate if you could take a moment to complete our online survey, at your convenience. The length of the survey will not be more than 5 minutes."

Then they want me to click onto a link, which I had no intention of doing.

I get them from Telstra, I get them from credit card companies. They land all the time.

They want me to do their work for them without payment. At a time when people are busier than ever.  

If a hotel wants to know what I think they could do it the old way. The GM could greet guests at check-out and ask their opinion.

Amex could actually pay attention when I tell them that their card is less and less useful.

If you want me to waste my time for your benefit, offer to send a couple of bucks to charity in exchange. Or give me a discount next time I use your services.

Or would that be asking too much?









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