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Wednesday 21 September 2022

Younger travellers know what they want; what they really, really want

What are younger travellers across Australia and New Zealand looking for when they head off on holiday?

Research undertaken by Concrete Playground shows exploring their own backyards is of paramount importance with 50% of New Zealanders and 53% of Australians surveyed planning on doing more domestic trips this year compared to pre-pandemic.

Chilling out is also important with 31% of Gen Z (born 1997-2012) and 30% of millennials (born 1981- 1996) surveyed apparently booking trips for the sole purpose to de-stress.

The traditional bucket list has changed with 70% of those surveyed preferring to go off the beaten track, with 74% wanting to “live like a local” rather than seeing the more popular tourist spots.

Tasmania topped the list as the go-to destination for Aussie travellers while a whopping 40% say they are planning on spending more on travel than their pre-Covid spend.

Based on these results, Concrete Playground has extended its offering to include an e-commerce platform - Concrete Playground Trips (CP Trips) - which will curate "money-can’t-buy" travel experiences across Australia and New Zealand.

Frances Deighton, head of strategy and insights for Concrete Playground Trips said: “Now, more than ever, it’s important we all listen to what travellers want because their desires, interests and expectations are significantly different to what we were seeing pre-pandemic.

"It’s an exciting opportunity to provide this new traveller with an experience that will set the standard for their future travel.”

With five initial itineraries now live, the hero event is a VIP experience at the Spring City Festival in Auckland (above) to be headlined by Groove Armada, which includes VIP festival tickets, a three-night stay in the luxury Hotel Britomart - New Zealand’s only five-star green hotel - as well as a private sommelier and chef lunch at Ahi restaurant hosted by chef Ben Bayly; a helicopter flight to Waiheke Island for wine tasting at Stonyridge Vineyard with the winery owner, or a helicopter flight to Waiheke Distilling Company for a bespoke tour with the head Distiller. From $3,295 per person, bookings are available until October 26 for departure on November 26.

In Australia, The Five Days of Hobart’s Finest trip from $1,739 per person includes a four-night stay at Henry Jones Art Hotel; full-day Wineglass Bay and Maria Island scenic flight; Moorilla’s Posh-as day at MONA - a fancy day out at MONA and Moorilla, MONA’s on-site winery and vineyard, including a guided wine tasting, restaurant lunch with matched wines and return ferry tickets from Hobart.

To learn more about CP trips, visit

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