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Sunday 14 October 2018

Paws for thought: Australian state wants you to take your furry friends on holiday

The Australian state of Victoria is launching a campaign to encourage visitors to bring their furry friends with them when they travel. 

Visit Victoria is putting short breaks in the paws of travellers' dogs with what it says is the world’s first tourism campaign optimised for dogs.

The campaign, developed by Clemenger BBDO, highlights how dogs love the quality experiences of regional Victoria as much as much as their pet owners and non-pet owners alike.

It is the first digital tourism campaign designed to stimulate dogs’ sight and sound, featuring content curated by local pet-fluencers. 

An extension of the recently launched Your Happy Space regional Victoria marketing campaign for humans, Your Dog’s Happy Space aims to get tails wagging with a short-break away.

Leading dog behaviourist and pet psychologist Dr Kate Mornement said that trip away together not only saves money on the costs of a kennel but can have positive wellbeing benefits for both human and pet.

“A short break away can have many of the same physical and mental health benefits for a dog as it would their owner,” Dr Mornement said.

“A new environment is not only stimulating and enriching for a dog but quality time together with a weekend away provides an opportunity for physical exercise, further develop social interaction, strengthen the bond and relieve stress.

“Just like humans, a holiday can be a really enjoyable experience for dogs.”

Dogs are widely considered as a barrier to experiencing a weekend away for the 65%t of Victorians who own a pet so the campaign will highlight the diverse range of quality pet-friendly experiences.

Regional Victoria’s natural beauty provides the backdrop to a host of accommodation, cafes, restaurants, pubs, wineries, breweries and activities that welcome fur babies and their owners.

Visit Victoria Chief Executive Officer Peter Bingeman said that Your Dog’s Happy Space will encourage even more locals to explore regional Victoria.

“Instead of putting their pets in an expensive pet hotel or arranging care, we know that the 65% of Victorians that do own a pet would love to travel in Victoria with their extended family," he said.

“Not only does pet friendly travel and accommodation make intrastate experiences more accessible, it’s also a great way to build awareness of the incredibly diverse offerings across the state.”
Visit to research your next "pawfect" short break to regional Victoria.

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