Friday, 5 October 2018

New logo aims to guide cider drinkers

Is that cider you are sipping crafted from organic Australian apples from the Huon Valley in Tasmania, or made from Chinese apple concentrate? 

The Australian craft cider industry today launched its 100% Australian-grown trust mark and logo as part of a $500,000 investment to market craft cider.

Supported by the Australian Government’s $50 million Export and Regional Wine Support Package,  the $500,000 investment has seen Wine Australia partner with Cider Australia and consultant Guy Taylor to develop a marketing strategy that is unique to Australia and meaningful in chosen export markets.
Cider Australia president and craft cider producer Sam Reid said: ‘I’m incredibly proud that we are the first country to develop a cider trust mark. 
"Authenticity is very important to our industry. The trust mark will help consumers to recognise what makes Australian craft ciders unique – a premium beverage made with 100% Australian-grown apples or pears.
‘This initiative also aims to drive significant growth for the Australian craft cider community, raising its profile both domestically and internationally’, he said.
The trust mark and brand proposition are part of a broader strategy to market the Australian craft cider category overseas and establish export markets for local brands. Consumers will start to see the trust mark on eligible craft ciders in retail outlets from November this year and it will be rolled out more widely over summer. 

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