Diverse brands boost Accor's presence across Asia

Leading international hotel group Accor has revealed big plans for the Asian region in 2026.

This includes ongoing expansion of its diverse brand portfolio after multiple hotel openings and signings this year. 

Conversion-friendly midscale brands such as Mercure and Handwritten Collection are driving momentum, while the economy portfolio expands through ibis and ibis Styles and the premium segment is gaining pace with Pullman, Mövenpick, Grand Mercure and Swissôtel extending their reach into high-growth destinations.

Indonesia led the way in 2025 with seven signings, highlighted by Swissôtel Bali Nusa Dua, while Thailand and Laos each added five, including Mercure's debut in Phuket, the debut of Handwritten Collection in Bangkok, and a new ibis hotel in Vientiane.

The Philippines secured four signings including Mercure Mactan Cebu and ibis Styles Clark,while India expanded further into emerging cities with three signings, from Pullman Dehradun Jollygrant to Novotel and ibis in Indore.

Vietnam reached a milestone with the signing of its largest Mövenpick, a 1,000-key resort in Danang, and Japan will expand into Hiroshima with a co-branded Mercure Tokyu Stay Hiroshima.

Accor's footprint in Asia was further cemented in 2025 with the openings of several hotels including Pullman Hai Phong Grand Hotel in Vietnam and Pullman Ambassador Seoul Eastpole (top image).

More hotel openings scheduled before year-end include Grand Mercure Kuala Lumpur Bukit Bintang, Novotel Bali Ubud Resort, and Hotel Waterloo Singapore – Handwritten Collection.

Accor is also significantly expanding its luxury and lifestyle portfolio across Asia, marked by several openings and upcoming developments.

Raffles Sentosa Singapore opened recently, while Raffles Tokyo will open in 2028 within the city's World Trade Center.

Fairmont properties on the horizon include Fairmont Hanoi and Fairmont Bangkok Sukhumvit, both slated for 2026 openings.

Sofitel Diamond Crown Hai Phong in Vietnam, slated to open in 2026, will be the first internationally acclaimed hotel in the Diamond Crown Hai Phong complex.

“We are confident of another record year of signings, marking an incredible third consecutive year of growth for Accor in Asia," said Andrew Langdon, Accor's Chief Development Officer, Asia.

"Our momentum in 2025 reflects both the resilience of Asia's travel and hospitality industry and the opportunities created by shifting market dynamics.

"By harnessing the strength of our diverse brand portfolio and deepening trusted partnerships with owners, we are well-positioned to continue to lead the next era of hospitality in the region.

"Our strategy is to deliver brands and concepts that resonate with today's travellers, create long-term value for our partners, and set new standards for innovation and excellence across Asia.”

Accor revs up its presence across Asia

The travel industry is back at full throttle - as evidenced by new signings across Asia from the Accor group.

Accor announced the signing of six significant projects (new builds and acquisitions) in the first quarter of 2024, reinforcing its commitment to growth and innovation in key markets across the continent. 

Garth Simmons, Chief Operating Officer, Premium, Midscale and Economy Division for Accor in Asia, said: "Each signing highlights our ongoing commitment to providing exceptional hospitality experiences and expanding our presence in key markets regionally.

"These new signings encompass a diverse range of properties, including hotels and serviced apartments, as well as the world's largest Pullman property, marking a momentous stride in our effort to innovate and diversify our offerings. These projects reflect our dedication to pioneering the future of hospitality."

Which is some serious hype. 

The recent signings include:

Mövenpick Vung Tau (Vietnam) (top image) will open its doors in 2027 and is an hour's drive on the new highway from Long Thanh international Airport. It will offer 433 guest rooms

Pullman Living Bangkok Sukhumvit 16 and Pullman Residences Bangkok Sukhumvit 16 (Thailand), which comprises a 200-key hotel and 225-apartnemt residential complex.

Novotel Living Bangkok Don Muang (Thailand), with a combination of an 80-key hotel and 112-key serviced apartments, spread across 19 floors just five minutes away from Bangkok's Don Muang International Airport.

Novotel Tangerang BSD City (Indonesia) in the heart of the Bumi Serpong Damai City Central Business District in Greater Jakarta with 285 rooms.

ibis Styles Ambassador Jeonju City Center (South Korea), which is Accor's first hotel in Jeonju. The 81-key property will undergo a soft refurbishment during the first half of 2024 with a plan to re-open its doors to guests later this year.

Pullman Mactan Cebu Hotel & Residences (Philippines) is set to become the world's largest Pullman property when it opens in 2028. It will have 200 guest rooms and suites alongside 900 branded residences.

In Japan, meanwhile, the Accor Juggernaut has announces the opening of 22 hotels with over 6,000 rooms, doubling the group's footprint in Japan.

The hotels, comprising 12 Grand Mercure and 10 Mercure hotels, range in location from the northernmost prefecture of Hokkaido to the southernmost prefecture of Okinawa.