Get in line: upgraded Kew hotel

One of suburban Melbourne's few international hotels has undergone multi-million-dollar refurbishment.

The Sebel Melbourne Kew is transitioning to a "design-led hotel offering premium apartment-style accommodation".

Designed by Mel Porter Design, the interiors draw inspiration from the elegant, leafy suburb where it sits - Kew.

The new-look hotel features a full lobby upgrade and an enhancement of guest rooms and corridors.

The works have span all key areas of the hotel, including an improved arrival experience, alongside refreshed public spaces.

Guest rooms and apartments have new furnishings, updated lighting and new tech.

“The transformation of The Sebel Melbourne Kew marks an exciting new chapter for Regional Accommodation Group," says group managing director Dominic Quilligan.

"Our aim was to create a contemporary, comfortable environment where guests can relax, work and feel at home. We've taken care to ensure the refurbishment not only aligns with The Sebel and Accor brand standards but also reflects the unique character of Kew.

"The result is a hotel that delivers a premium guest experience while remaining authentic to its local surroundings.”

The hotel is ideal for those seeking proximity to the CBD and MCG without being in the city.

For more info visit ALL.com.

* The Sebel brand comprises over 30 properties across Australia, New Zealand, and China. www.thesebel.com.

The Sebel makes its debut in a prestige Melbourne suburb

Farewell to Hotel 115, hello to The Sebel Melbourne Kew.

Accor, the largest hotel operator in Australia, has expanded its premier apartment hotel brand, The Sebel, with the addition of The Sebel Melbourne Kew.

Previously operated as Hotel 115, the property has been rebadged as The Sebel, one of Australia’s most established and recognised apartment hotel brands, following a franchise agreement with Regional Accommodation Group (RA Group).

The Sebel Melbourne Kew is the ninth property for the brand in Victoria and the 35th in Australia and New Zealand.

The property, RA Group’s first city-based hotel, complements their portfolio of eight regional properties across New South Wales, Victoria and Queensland. As part of the transformation, RA Group is undertaking an extensive refurbishment of the lobby and reception, with plans for progressive upgrades to the accommodation in the future.

The Sebel Melbourne Kew offers 89 hotel rooms and 23 one- and two-bedroom apartments, making it ideal for long-stay guests, families, executive travellers and conference groups.

The property also features a function space capable of hosting up to 130 delegates for cocktail receptions or 80 guests for banquets.

Situated 6km east of Melbourne’s CBD, The Sebel Melbourne Kew enjoys excellent connectivity via the Eastern Freeway and has direct tram services at its doorstep.

Kew is regarded as one of Melbourne’s most prestigious suburbs.

Accor Pacific regional Chief Operating Officer, Adrian Williams, said he was delighted to be working with RA Group, and adding The Sebel Melbourne Kew to Accor’s extensive network of hotels across Melbourne.

“We are thrilled to welcome The Sebel Melbourne Kew to our extensive network of hotels in Melbourne’s city centre and suburbs," he said. "This addition perfectly complements our portfolio in Melbourne’s eastern suburbs, providing an exceptional base for both corporate and leisure travellers.

“With Melbourne’s calendar of iconic events, including the Australian Open, Boxing Day Test, and Australian Grand Prix, Kew offers the perfect base with its convenient city connections, leafy charm, vibrant village atmosphere, and outstanding cafes, bars, and boutique shops."

RA Group Managing Director, Dominic Quilligan, said: “Branding the property as The Sebel was central to the deal. My team is excited to work with Accor to utilise their knowledge and experience of the inner-city Melbourne market, as well as to witness the expected significant uplift in the property’s performance through Accor’s established distribution channels and marketing machine.”

The Sebel Melbourne Kew marks Accor’s 42nd hotel in Melbourne and surrounding suburbs.

OPENING SPECIAL: Be one of the first to experience The Sebel Melbourne Kew and save 15%. Prices start from $152 per night. To book, visit ALL.com