Accor adds four Elanor hotels to its Australian portfolio

Four high-profile Elanor Investors Group hotels in Australia are to be re-branded to Accor properties next month. 

Byron Bay Hotel and Apartments will re-brand to The Sebel Byron Bay, Barossa Weintal will re-brand to Mercure Barossa Valley, Clare Country Club will re-brand to Peppers Clare Valley and Adabco Boutique Hotel Adelaide (above) will re-brand to Mantra Wakefield Adelaide. 

The brand conversions "will enable each hotel to benefit from Accor's powerful global distribution, award-winning loyalty platform ALL Accor, and deep regional expertise".

The rebranding of Peppers Clare Valley and Mantra Wakefield Adelaide will follow the completion of planned refurbs. 

The Sebel Byron Bay marks Accor's return to Byron Bay. 

The switches are being delivered in collaboration with 1834 Hotels, which manages the assets of the fund and will oversee day-to-day operations. 

Adrian Williams, Chief Operating Officer of Accor in the Pacific region, said: “We're thrilled to welcome these outstanding hotels and resorts into the Accor network and to deepen our long-standing partnership with both Elanor and 1834 Hotels.

"These hotels are well positioned in key regional and leisure destinations and we are confident they will see immediate benefit from our scale, systems and support. By joining our franchise network, each hotel gains access to Accor's global distribution system and award-winning loyalty programme - ALL Accor. We take a sophisticated and hands-on approach to franchising, working closely with our partners to provide the tools, insights and local support they need to succeed.”

Big week for hotel investment group

It has been a big week for the Elanor Investors Group, which boasts a hotel portfolio that includes Adelaide's popular Mayfair Hotel and Tasmania's iconic Cradle Mountain Lodge.

First its head of Hotels, Tourism and Leisure, Marianne Ossovani, announced the completion of the acquisition of Chateau Yering in the Yarra Valley, located next to the Yering Station winery

"We are delighted to welcome Chateau Yering to the Elanor Hotel Accommodation Fund," Ossovani said. 

"This iconic property in the stunning Yarra Valley brings its rich history and timeless charm to our growing portfolio."

The 32-room hotel accommodation is surrounded by landscaped heritage gardens, which were in part overseen by Melbourne Royal Botanic Gardens founder Baron Ferdinand von Mueller.

Then came news through HM that Elanor Investors Group has been given the green light for a new 142-room hotel in the Moreton Bay town of Redcliffe in south-east Queensland.

Moreton Bay Regional Council approved the proposal for an eight-storey hotel above Bluewater Square Shopping Centre.

The centre was purchased by the ASX-listed Sydney-based group in 2017.

Plans for the new hotel include a rooftop bar, dining and function space as well as a swimming pool with views of Moreton Island.

Established in 2009, Elanor Investors Group currently manages over AU$2.7 billion worth of real estate investments across Australia and New Zealand.