Accor launches a new hotel brand in Alice Springs

It is increasingly hard to keep up with the growing number of hotel brands.

greet, billed as Accor's feel-good brand, has just launched in Australia for the first time with the opening of greet Hotel Alice Springs.

The brand, launched in 2019 in Beaune, in France, is billed as "bringing its fresh, down-to-earth and great-value hospitality concept" to one of Australia's most distinctive regional destinations.

It is touted as an "eco-conscious, economy brand" that was created for travellers who want comfort, personality and value without overpaying or overthinking.

greet hotels are said to focus on meaningful essentials done right: "a comfortable bed, a great shower, tasty food and beverage, reliable wifi and warm, genuine hospitality".

Located just steps from Todd Mall, greet Hotel Alice Springs is an 80-room hotel owith rooms offering tea and coffee-making facilities, free guest parking and an outdoor swimming pool.

The hotel also features relaxed communal spaces.

“greet is all about simple, feel-good travel. It is big on personality, low on fuss and designed around the things guests truly value: comfort, cleanliness, friendliness and great value,” said Adrian Williams, Chief Operating Officer of Accor in the Pacific region.

“greet Hotel Alice Springs captures that spirit perfectly. It is relaxed, welcoming and locally connected, with everything guests need for a straight forward and satisfying stay in the heart of Alice Springs."

To celebrate its opening, greet Hotel Alice Springs is offering an opening special of 15% off the best flexible rate for bookings made by September 30 for stays until January 31, 2027. Room rates start from $99* per night. Bookings are available via ALL.com.

Motto by Hilton hotel brand to make its Australian debut

Hilton has announced plans for the Australian debut of its Motto by Hilton lifestyle hotel brand.

“Motto by Hilton recently debuted in Asia Pacific with the opening of Motto by Hilton Hong Kong SoHo, and we’re excited to bring even more of Motto’s dynamic energy to vibrant neighbourhoods across the region," said Tal Shefer, senior vice president, brand management, Asia Pacific, for Hilton.

"With rooms that are designed to flex, and common spaces that are social by nature, Motto by Hilton Sydney City Centre [will be] a perfect example of a cleverly compact launchpad that will connect explorers with the pulse of the city.”

There are currently 10 Motto by Hilton properties in prime urban locations around the world, including New York and Nashville.

The Australian expansion is the latest announcement in a pipeline of 23 additional Motto by Hilton properties currently in planning and development.

Motto by Hilton Sydney City Centre will mark the debut of Hilton's seventh brand in Australia and will see an office building redeveloped. 

Located on York Street in Sydney CBD, Motto by Hilton Sydney City Centre will see guests close to The Rocks, Darling Harbour, Sydney Opera House and the Harbour Bridge, and within easy walking distance of Barangaroo.

It will be located between Wynyard and Town Hall stations.

“The location has been strategically selected in the heart of Sydney’s vibrant food scene, placing guests amongst some of the city’s most iconic experiences,” said Tushar Raniga, director, development, Hilton, Australasia.

“Motto by Hilton is redefining the city stay, bringing a fresh, dynamic approach to hospitality in some of the world’s most renowned destinations. The signing of the Sydney property marks the next step in this evolution, grounded in Hilton’s legacy of delivering exceptional guest experiences”

Set to open in late 2027, the property will feature 152 rooms, including 96 standard rooms, 14 bunk rooms, 14 flex rooms, eight accessible rooms and 20 suites.

“We are thrilled to partner with Hilton in bringing the Motto by Hilton concept to Sydney,” said Chayadi Karim, principal, Invictus Developments.

Anantara hotel brand to make Australian debut in Perth

Anantara, a leading high-end hotel brand in Asia, is set to make its Australian debut in Perth, the capital of Western Australia. 

Minor Hotels, the hotel brand owner and operator, this week signed up for the Anantara Perth Hotel in the Burswood Point precinct.

 

The expansion will bringing Anantara’s Thai-inspired hospitality to one of Australia’s fastest‑growing capital cities.

The hotel will anchor the $3.8 billion Burswood Point development, which will open in 2032. 

Anantara Perth will become a flagship destination on the Swan River waterfront with the new-build. property to be developed by Golden Sedayu, a partnership between Perth’s Golden Group and Agung Sedayu, one of Indonesia’s leading property developers. 

The hotel will have 150 contemporary guest rooms and suites, two destination restaurants, a swimming pool, fitness centre and an Anantara Spa. 

Anantara Perth will join a collection of over 50 Anantara properties. Minor Hotels also operates Australian properties under its Oaks Hotels, Resorts & Suites and Avani Hotels & Resorts brands. 

"We are delighted to introduce Anantara to Australia. Perth is experiencing rapid development across its urban and tourism landscape, creating the ideal environment for a property of this standard," said Dillip Rajakarier, Group CEO of Minor International, parent company of Minor Hotels. 

"Anantara Perth represents our commitment to expanding world-class luxury experiences into new markets.”

Burswood Point is being promoted as "a world‑class entertainment, tourism, and residential destination". 

25Hours to revitalise a Sydney landmark location

One of Sydney's most famous addresses is to be re-born as a hip hotel later this month.

25hours Hotel The Olympia in Paddington will open its doors in Sydney on September 25.

The new 109-guest rooms venue is located on the heritage-listed site of the former West Olympia Theatre and the Grand Pacific Blue Room.

Pre-opening publicity says the hotel will be "deeply rooted in Sydney’s creative past and pays tribute to these iconic establishments that once shaped the city’s art and social scene".

The Olympia Theatre on Oxford Street has a creative history stretching back to 1911 and the new hotel will showcase an offspring of the famous The Palomar restaurant in London's Soho.

Cocktail and wine bar The Mulwray, coffee shop Jacob the Angel and and Monica Rooftop Bar (above) will also share the venue.

The name ‘25hours Hotel’ embodies the idea that 24hours simply aren’t enough. The brand specialises in trendy locations, so will be hoping to revive the once-hip Paddington strip.

The first 25hours Hotel opened in Hamburg in 2003 in a former factory building, part of the company ethos of breathing life back into historic landmarks and respecting the culture and heritage of the communities in which they are located.

In Sydney's case the former theatre was renovated and reinvented multiple times, screening everything from cult films to arthouse productions.

In the 1990s, the building reinvented itself as the Grand Pacific Blue Room, one of Sydney’s most fashionable nightclubs.

Each 25hours Hotel comes with its own hotel mascot - and the chosen creatures for 25hours Hotel The Olympia are a rainbow lorikeet and a frill-neck lizard.

25hours Hotel The Olympia will have six hire bikes available for guests to explore the neighbourhood of boutiques, galleries and restaurants.

See https://25hours-hotels.com/sydney/the-olympia/  

Hyde hotel brand makes its Australian debut

Does Australia need another new hotel brand? Probably not.

But we've got one anyway, with Ennismore launching its Hyde brand in Melbourne.

Hyde Melbourne Place is in the heart of Melbourne's CBD with the property formerly known as simply Melbourne Place marking the Hyde brand's debut in Australia.

Hyde has presence in locations including Miami, Dubai, London, and Johannesburg and is billed as offering "lifestyle hospitality".

Hyde Melbourne Place joins Ennismore's trio of flagship soon-to-be openings in Australia this year - Hyde Perth, Mondrian Gold Coast, and 25hours Hotel Sydney The Olympia.

“Melbourne's creative spirit, bold energy, and cultural richness make it the perfect setting for Hyde's Australian debut," said Jodi Brown, newly appointed general manager of Hyde Melbourne Place.

"With its bohemian aesthetic, playful spirit, and deep roots in music and design, Hyde Melbourne Place will offer guests more than just a stay: it will be a full sensory experience.

"We can't wait to reveal what's coming, including vibrant spaces, live music moments, and design that truly speaks to the heart of Melbourne's artistic community.”

Hyde Melbourne Place is at 130 Russell St, Melbourne VIC 3000. See https://all.accor.com/hotel/C4B0/index.en.shtml

Ennismore is a global collective founded in 2011 by entrepreneur Sharan Pasricha. 

Ennismore and Accor entered a joint venture in 2021.