Brown Brothers unveils a $20 pinot noir

A pinot noir from a "big name" wine producer for under $20? Pretty rare. 

Brown Brothers has expanded its refreshed Classic range with the launch of Brown Brothers Classic Pinot Noir, marking the first time in decades the 137-year-old family winery has introduced a pinot noir on a major scale.

With an RRP of $20, the new release targets one of Australia’s fastest-growing red wine segments. 

Consumer demand for lighter-bodied, fresher and more versatile red wines continues to drive the growth of pinot noir across the Australian wine category, as drinkers increasingly seek reds that feel approachable, modern and suited to a broader range of occasions, the Brown Brothers winemaking team says. 

This shift is helping to:

• Divert drinkers from heavier red styles

• Increase purchase frequency through more flexible drinking occasions

• Reduce shopper risk through familiar varietals and trusted brands

• Drive incremental growth within the red wine category

The fruit for the 2025 vintage is grown in cool-climate vineyards in Victoria including the King Valley.

I've asked for a sample to try and will update soon. 

Brown Brothers Classic Pinot Noir and the refreshed Classic range are available nationally at participating retailers and online at brownbrothers.com.au.