Young cocktail drinkers are bigger thinkers

Gen Z aren't drinking less, they're drinking differently, a new survey has revealed.

Bacardi VP Sean Kerry says Gen Z are drinking "earlier, lighter, and with more intention."

They are prioritising meaningful connections, micro-indulgence, and storytelling experiences over traditional consumption.

The seventh annual Bacardi Cocktail Trends Report, released by Bacardi Limited, in partnership with The Future Laboratory (TFL), draws on data from Bacardi-led and third-party research, consumer surveys, bartender interviews and TFL’s trend forecasting.

The report also reveals the cocktails which are set to be the most popular in 2026 and trends for younger consumers.

“Gen Z isn’t drinking less, they’re simply drinking earlier, lighter, and with more intention,” says Kerry.

“Around the world, we’re seeing a move towards more meaningful drinking moments whether that means in-person get-togethers with friends, discovering flavours rooted in local culture, or embracing new forms of creative expression through cocktails."

Martin Raymond, co-founder of The Future Laboratory, says: "Consumers are moving from curating experiences to cultivating connections. The pendulum has swung from digital convenience to human creativity, and the drinks industry sits at the centre of that shift.

“In 2026, value will be defined not by scarcity or status, but by depth: the provenance of ingredients, the stories behind serves, and the ability to transform a moment into meaning.”

Globally, the survey suggests the top 10 cocktails in 2026 will be:

1. Margarita

2. Mojito

3. Piña Colada

4. Rum and Coke

5. Whisky and Coke

6. Spritz

7. Vodka Lemonade

8. Vodka Soda

9. Gin and Tonic

10. Dry Martini Cocktail