Asia leading the way in the changing tourism space

Asia is at the forefront of emerging travel trends for 2026 and beyond, leading travel platform Agoda reports. 

“The travel landscape is transforming at an unprecedented pace – and Asia is at the forefront of emerging trends," says the Agoda 2026 Travel Outlook report.

"Our research finds that change is fuelled by emerging markets, new destinations, tech innovations, streamlined visa processes, expanded flight routes, improved tourism infrastructure, and more," says Agoda CEO Omri Morgenshtern. 

"With so many moving parts, 2026 feels like the beginning of  a new era in travel."

Based on survey and industry insights, the report identifies key insights poised to shape the travel industry in 2026. 

Efforts to reduce friction in travel are evident across Asia, in air travel infrastructure, visa policies, and digital finance, paving the way for increased intra-regional and international tourism. 

Airlines in the Asia Pacific region are scheduled to take delivery of an estimated 615 new aircraft in 2026. Additionally, AI innovation is driving the convergence of travel services, with travellers increasingly expecting the technology to provide travel inspiration and enhance the booking process.

Respondents in Agoda's survey stated that price remains a crucial factor for travelers when selecting accommodation, with savvy consumers seeking great deals that enable them to enjoy more experiences and visit more destinations. 

Secondary destinations continue to gain popularity as travellers look for authentic and immersive cultural experiences. 

Experiential travel, including concerts and food trips, is becoming mainstream, with travellers prioritising memorable experiences over simply visiting destinations.

The 2026 Travel Outlook Report by Agoda can be downloaded via https://ago-da.co/2026-report.

Image: Priyanka Juneja, Scop.io