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Thursday 4 July 2024

Sheraton marks a century of properties in China

It was just a few of decades ago that the Sheraton brand was seen as being very US focused.

In the new travel landscape, Sheraton Hotels & Resorts, now part of Marriott Bonvoy's global portfolio of more than 30 hotel brands, has just opened its 100th property in China.

The opening of Sheraton Lanzhou Anning in Lanzhou in Gansu province marked a century of properties in China, where the brand made its debut 50 years ago.

Located in the heart of Lanzhou's Anning District, the new hotel draws on the brand's roots as a gathering place for both locals and guests.

From left to right: Hotel Exterior, Lobby and Deluxe RoomLeft to right: Hotel exterior, lobby and deluxe room

"We are delighted to welcome the 100th hotel for Sheraton brand China in Lanzhou of Gansu province," said Betty Tian, vice president for Marketing, Communications, Premium & Select Brands, Greater China, 

"Throughout the 87-year brand development globally, Sheraton has been committed to innovation, establishing the industry's first computerised central reservation system in 1958. 

"With the opening of the Sheraton Sanya Resort in 2003, the concept of leisure destination resorts was introduced to China. 

"Over the past 50 years of development with China's tourism industry, Sheraton has become a symbol of premium hotel brands in the country."

The new hotel is set on the banks of the Yellow River near Lanzhou's industrial and educational centre, the Anning District. 

The Sheraton Lanzhou Anning features 354 guest rooms and suites. 

"We are very proud of this milestone opening and feel that Sheraton Lanzhou Anning is perfectly primed to represent Sheraton Hotels' existing legacy and bright future as the 100th property in Greater China." said Peng Sun, the hotel general manager. 

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