Friday, 2 October 2020

How premium can Prosecco go?

When Prosecco was introduced into Australia - largely by Italians in the King Valley - it was seen as a cheap and cheerful alternative to entry level bubbles like Yellowglen Yellow. 

But tank-fermented Prosecco - made from the Italian glera grape - has grown to be a category of its own and Brown Brothers are among the leading flag wavers for the style. 

Brown Brothers began making Prosecco in 2007 - and now produce 34.6% of the industry segment. 

The Brown family range includes Prosecco NV, Prosecco Rosé and Prosecco Spritz and now a new entrant: Brown Brothers NV Brut Premium Prosecco, which sells for around $27 and is available online, as well as at BWS and Dun Murphy's stores.

Brown Brothers - with over 130 year in the wine industry - say the new wine is "the pinnacle" of their Prosecco range - and is a single vineyard wine made in a drier style than best-selling Prosecco NV. 

"Prosecco is the perfect beverage for relaxed social occasions, picnics with friends or the great beginning of a night in," says senior brand manger John Biggar. 

"Our new Premium Brut wine is crafted from our very best [King Valley] fruit and is made to be the Prosecco for special moments." 

For details see www.brownbrothers.com.au 

  

  

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