If you have ever spent a long-haul flight being kept awake by a screaming baby while its parents smile serenely, apparently oblivious to their odious offspring's aural assault, then you may welcome measures introduced by Japan Airlines.
Without going as far as Singapore-based Scoot - which has child-free zones on its planes - the airline has a solution for travellers who would rather avoid sitting near young children, introducing a seat map that highlights seats that have been booked for younger passengers.
If you use the map before you fly then there is a good chance you might be able to avoid having the back of your seat kicked nonstop for 14 hours, or being hit by projectile vomit at 30,000 feet, as nearly happened to me recently. The child missed me by millimetres but did colourfully decorate the centre aisle.
If course you could still end up sitting next to someone with horrific body odour, or even a world-class snorer.
And Japan Airlines has not made it clear what would happen if someone with a late booking and a baby or two chooses a seat next to those who have attempted to secure a seat as far away from bubs as possible.
Japan Airlines' website says: "Passengers travelling with children between eight days and two years old who select their seats on the Japan Airlines website will have a child icon displayed on their seats on the seat selection screen. This lets other passengers know a child may be sitting there."
A good start, but there is still risk involved for the unwary.
