The old and the new: [yellow tail] tweaks after 20 years

The Casella family - the people behind best-selling Australian wine brand [yellow tail] - are not keen on rapid change.

Alterations to [yellow tail] branding and labelling have been minimal since the range was launched back in 2001.

But [yellow tail] has unveiled global plans to refresh its image. 

It marks "the most significant packaging revitalisation since the brand’s launch in 2001, ensuring [yellow tail] remains an easy and relevant choice for consumers worldwide".

When [yellow tail] landed its packaging broke away from the traditional, often serious wine branding of the time, making wine more fun. The ‘Roo’ logo stood out and identified the brand as proudly Australian. 

“Our updated packaging is more than just a fresh look; it reflects our evolution while reaffirming our commitment to quality and approachability,” said Arina Serra, global senior brand manager for [yellow tail]. 

“We’ve retained the elements that our consumers love while refining the details to create an even stronger visual impact on the shelf.”

New communications campaigns will launch in key markets, including the UK, US and Australia.

The rollout for the new packaging, as shown in the old/new image (top) will start in UK and European markets right away, the US and Canada from June, Australia from July and Asia in the final quarter of the year. 

Affordable Launceston hotel gets a refresh

Heritage-listed Launceston hotel Leisure Inn Penny Royal has just completed a "top-to-toe" upgrade.

Part of the StayWell Holdings hotel property portfolio the hotel has a rare offering of a four-bedroom apartment, catering to families and groups.

The upgrades include redesigned lounges that feature contemporary furnishings and new smart TVs.

Refreshed kitchen spaces provide guests with all the tools to self cater, while the hotel has also installed new carpets throughout, new shower screens in bathrooms, and noise cancelling windows throughout the apartments and hotel rooms.

Future updates include the addition of a lift near the reception area by mid-September.

 


Beginning life as a corn mill back in 1840, the hotel is adjacent to the Tamar River and the Penny Royal adventure park, close to Cataract Gorge and within walking distance of downtown.

The next two years will see upgrades to more of the group's hotels, with Leisure Inn Pokolbin Hill to follow and new hotels being added to the Australian portfolio.

For more information see https://www.leisureinnpennyroyal.com.au/ Room prices start from $150 per night.