Global megastars link for an unlikely spirit show

What could possibly bring together James Bond star Daniel Craig, Academy Award-winning filmmaker Taika Waititi and singing star Rita Ora?

The unlikely answer is a vodka brand. Oh, and probably a whole heap of money.

Belvedere Vodka has today unveiled a new campaign featuring Daniel Craig and directed by Taika Waititi with a soundtrack featuring Ora.

You can check it out here: https://www.youtube.com/embed/ekESZIn4y18?autoplay=0

Belvedere's remarkably gushing release says the video "unites an exceptional community of collaborators", who also include choreographer JaQuel Knight and someone called Giggs.

The clips imagines how life might look when the cameras are not rolling. Craig moves out of a gathered crowd and passes across Paris's iconic Pont Neuf bridge. The actor later dances towards the Belvedere bar. Then - just as he is about to take a sip - the director yells "cut", and Waititi makes a cameo as he asks Craig to take it from the top once more.

A delightfully tongue-in-cheek and mega metrosexual performance from the Bond guy.   

Come down under and visit us; Australia's appeal

Tourism Australia has launched a new international campaign to entice back overseas tourists ahead of border openings later this month.

A new TV ad aimed at North America, the UK and Europe, marks Australia's first major international tourism campaign in two years and is highlights the slogan "Don't go small. Go Australia".

Phillipa Harrison, managing director of Tourism Australia, said the Covid-19 epidemic had impacted on tourism.

"People have been living smaller lives during the pandemic," she said.

The ad showcases a range of iconic Aussie travel destinations including the Northern Territory, Sydney Harbour and the Great Barrier Reef.

"It's about showcasing the incredible diversity and the incredible experiences that are here in Australian," Harrison said, jokingly adding the "hardest part" of her job was deciding on which destinations to include.

The Australian Government has announced borders will finally be opening up to the world this month, with fully-vaccinated international arrivals allowed to enter Australia from February 21.