Jacob's Creek has long been one of Australia's highest-profile wine brands.
And now it is seeking to boost its marketing with the launch of a new campaign: ‘Welcome to the Creek’.
Brand owners Vinarchy say "a bolder visual identity and fresh creative approach give people a reason to rediscover Jacob’s Creek as an Australian powerhouse wine brand".
The Australian campaign activity will build towards a major sponsorship at the Australian Open tennis championship in January, alongside a new look for the Classic range.
The Australian campaign activity will build towards a major sponsorship at the Australian Open tennis championship in January, alongside a new look for the Classic range.
I've always found the Classic range offers good value for money - and the new vintage La Petit Rosé is outstanding.
“We’re incredibly proud of Jacob’s Creek, and we’re excited to show Australians a different side of a brand they know so well," says Jacob’s Creek global brand director Camille McKay.
" ‘Welcome to the Creek’ brings personality and energy to Jacob’s Creek, while keeping the quality and easy enjoyment people love."
