Celebrated chef and restaurateur Matt Moran - known for a four-decade career rooted in fine dining - is going into the burger business.
Moran has announced the launch of Proper Burgers, a brand he says is built on his philosophy of simple food, done well.
The brand is making its debut this summer, with the first outlet opening at Optus Stadium in Perth.
"I have been cooking my whole life, and one thing I have learnt is that simple food, done properly is hard to beat," Moran said.
"That’s what Proper Burgers is all about. For me, that means starting with grass-fed beef, seasoned properly and cooked with care. It means soft milk buns, sharp cheese and sauces we make ourselves.
"It’s the kind of burger you remember - simple, satisfying, and bloody delicious. Big flavour. Nothing fancy, just damn good burgers.”
Moran says he sees Proper Burgers as the foundation of a broader national vision, with plans to expand the brand beyond Optus Stadium.
Moran says he sees Proper Burgers as the foundation of a broader national vision, with plans to expand the brand beyond Optus Stadium.
Further details on the brand’s next chapter will be announced in due course.
Proper Burgers will be open on all major event days at Optus Stadium on Aisle 128,
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