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Showing posts with label Jean-Claude Mas. Show all posts
Showing posts with label Jean-Claude Mas. Show all posts

Tuesday, 8 July 2025

How to celebrate Bastille Day in Australia



While Australians tend to ignore the 4th of July and many other national days they are quite partial to celebrating both St Patrick's Day and Bastille Day.

Perhaps because both involve the enjoyment of alcohol.

Jean-Claude Mas, the man behind the Arrogant Frog wine label, has just released some new drops in time for Bastille Day on July 14.

Mas owns around 20 estates around the Languedoc region and says he crafted the Arrogant Frog range "for people that want to drink well without spending a fortune and to enjoy a wine that is incredibly consistent vintage after vintage".

He says the wines "deliver pleasure, style, and a real sense of place, all with limited fuss and a cheeky smile."

The newcomers are the Arrogant Frog Sauvignon Blanc 2023 and the Arrogant Frog Chardonnay 2023, along with Arrogant Frog Pinot Noir 2024 and, my favourite of the quartet, the Arrogant Frog Cabernet Sauvignon Merlot 'Ribet Red' 2023.

Mas has these Pays d'Oc wines are $13.99 at Dan Murphy's, or $13.30 if you buy six or more. A very affordable way to mark Bastille Day celebrations.

But with Bastille Day falling on a Monday - maybe you might choose next weekend to celebrate in advance.


In Sydney, French-accented eateries Armorica (above) and Franca are hosting a weekend of celebrations with exclusive menu offerings and live jazz on Saturday, July 12, and Sunday, July 13.

Jazz musicians will perform live from 1pm-4pm during lunch service at both venues, adding to the festive atmosphere, and guests will be greeted with a complimentary French 75 Cocktail upon arrival to toast the occasion in style.

Armorica is offering guests two set menus for Bastille Day Weekend: Liberté - minimum two persons - for $95pp and La Grande Révolution - minimum four persons for $160pp.

Franca is offering guests a three-course set menu for the weekend for $125pp.

Monday, 18 March 2024

The vigneron with the Midas touch

Meet Jean-Claude Mas, the wine marketing genius who parlayed one small family vineyard into a wine empire with a global reach. 

Mas created his tongue-in-cheek alter ego, The Arrogant Frog, to spearhead growth that now sees Domaines Paul Mas control over 20 domains across the south of France. 

Mas once dreamed of being a big wheel in the motor racing industry - and will be in Australia for this week's Grand Prix in Melbourne.

But he also has wine in his DNA, and has made a huge impact since taking over that small Languedoc vineyard from his father a quarter of a century ago. 

Multilingual and technically minded, Mas first created a brand that struck a chord with casual drinkers around the globe. 

The Arrogant Frog - featuring wines that offer spectacular value - started as a light-hearted piss-take on a standard French stereotype but has blossomed into a huge business selling millions of cases of wine worldwide

The self-deprecating Arrogant Frog wines became a worldwide hit and helped boost the image of wines from the Languedoc. 

Mas now owns around 20 domaines around the south of France (at the latest count), has launched premium wine brands, is dabbing in biodynamics and has planted disease resistance grape varieties under his new "La Resistance" label.

As part of an eco-minded philosophy "the use of chemicals has been banned from our vineyards", Mas is using grape varieties like souvignier gris and floréal as part of a program to future proof the the industry with disease-resistant hybrid varieties.

Under Mas, Domaines Paul Mas has undertaken a 10-year project working with disease resistant hybrids that are genetically disposed to withstand issues like oidium and mildew in the vineyards.

Hybrid varieties are the product of European vines (vitis vinifera) crossed with hardy American vines, producing grapes which are significantly more resistant to disease. This means less spraying of copper sulphite fungicides on the vines, in turn reducing their carbon footprint.

“The varieties we’ve planted we need to spray only once,” Mas says.

“The project is about developing self-immunity with the vines - by having a clever approach and respectful approach in our vineyards we have managed to get the vines more resistant themselves."

While Mas is organic focused, he is also a master of reading the market.

If you want a bottle of wine between $12 and $100 there is almost certainly something in one of the Mas ranges to meet your needs.

He's a man who never sits still, is obsessed with quality and still has big plans.   

At school and later at university, he studied economics and advertising, hence his savvy business approach, which includes a distribution deal with Dan Murphy's in Australia. 

He lived in England and the US before returning home to make his first wine in France in 1995. He founded Domaines Paul Mas in 2000 - and has been on an upward trajectory ever since. 

Look for names including Chateau de Cres Richard (Terrases de Larzac), Chateau Martinolles (Limoux), Domaine de la Ferrandiere (Languedoc) and his showpiece wines under the Astellia label, named after the first names of his four daughters: Astrid, Elisa, Apolline and Estelle. 

All the standout Astellia wines are farmed organically according to biodynamic principles.   

Nowadays he is described as "a pioneer from the New Languedoc" and part of the "new wave" of producers from a region where wine production goes back more than 2000 years.

Recognising Occitanie has many microclimates, soils and growing conditions, he started to produce a wide range of wines in sufficient quantity to supply overseas markets. 

From Chateau Martinolles in the cool hills of Limoux, where bottle-fermented sparkling wines are crafted, to Domaine Ferrandière planted on old saltwater marshes close to Carcassonne, each estate produces its own wine, in its own vinery and matured in its own cellars.


But as well as owning many estates stretching from Nimes to the south of Perpignan, he is also the largest purchaser of grapes across the region, utilising over 50 varieties in total.

Mas has repeatedly created more labels, expanded the range of grape varieties and promoted the wines of the Languedoc to the world.

And he also has big plans in the pipeline with more small-batch high-end releases, as well as a plan for a Languedoc take on wines like Penfolds Grange; a blend of grapes from right across the south of France reflecting the best of each vintage, regardless of site. 

Stay tuned. 

Thursday, 16 January 2014

Languedoc - a perfect destination for gourmets and wine lovers

It is market day in the beautiful old town of Pézenas (below). Locals are sampling gourmet goodies; cheeses, sausages, hearty fougasse breads and the local petits pâtés de Pézenas, small sweet/savoury pockets that were the original mince tarts. Many are sampling wines made from grapes grown in the surrounding Languedoc-Roussillon region.



While Bordeaux, Burgundy and the Rhone produce some of the finest wines in the world it is actually Languedoc, in the deep south of the country, that is France’s most productive wine district.

There are three times as many vineyards here as there are in Bordeaux and nine times as many vines as in Burgundy. One in every 10 bottles of wine sold worldwide comes from here – and around 30% of all French wine – and quality is rising.

Pézenas, a charming country town with city facilities known as the Versailles of Languedoc, is a great base from which to explore larger towns in the region, including perennial favourites Carcassonne, Narbonne, Montpellier and Beziers – and the many surrounding vineyards.

The old town centre, with many artisans operating out of old studios, is dotted with narrow streets and grand town houses from the 16th, 17th and 18th centuries, when Pézenas was the seat of the Governors of Languedoc.

It’s been (briefly) home to the playwright Moliere and is the base of Alain Robert, the climber of the world’s highest buildings who has been dubbed Spiderman.

There are several excellent places to dine with the best probably being the Restaurant L’Entre Pots, rustic and charming and a favourite with local vignerons for its sophisticated use of local produce.

There are daily menus featuring dishes like skewered prawns and ginger with a tomato gazpacho and lemon/ginger ice cream, and local veal chop with mashed potato.

 

Just across town is the delightful Hotel de Vigniamont, a privately owned guest house with delightfully rustic and atmospheric rooms set in a beautiful 17th-century townhouse.

La DorDine, a friendly B&B in the historic old Jewish quarter is another affordable accommodation option and also offers authentic local cuisine as well as having its own wine tasting cellar.

Among the most familiar wine regions nearby are Corbieres, Minervois, Banyuls, Fitoux, Limoux, St Chinian and Coteaux de Languedoc, although many wines are just labelled Vin de Pays d’Oc or Languedoc AC.

The Languedoc traditionally produces carignan and grenache but there are more recent plantings of chardonnay, sauvignon blanc, viognier, cabernet sauvignon, syrah and merlot. This is a warm region, with temperatures similar to Australia's Riverland, producing medium-bodied wines with slightly more alcohol than elsewhere in France – which makes them appealing in New World markets.

“I still make French wines, but I make them using New World philosophies,” says Jean-Claude Mas, the innovative local winemaker who has matched Australians at their own game, modernised and who exports over 100,000 cases under the Arrogant Frog and Paul Mas labels in to Australia.

Mas is one of the few local winemakers to operate cellar door tasting facilities, in his case at Mas Domaine Nicole, outside Pézenas.
 
The Mediterranean climate here makes it popular with holidaymakers, particularly seaside resorts like Sete and the lively university town of Montpellier.

Vinipolis in the town of Florensac is a good place to taste local drops, while if you visit Lezignan in Corbieres you’ll find one of the local cafes, Bar Brasserie 79, is owned by former French rugby league captain Hugues Ratier – and the locals are happy to chat about wine or league.

But wine is far from the only gourmet treat in the region. More than 10% of all France’s oysters come from the waters around Bouzigues, Sete and Meze, where there are 2800+ oyster beds.

If you are lucky a local fisherman will take you out on one of their punts to the Bassin de Thau for a close-up look.

Cheese-lovers, too, are well catered for. A drive over the Millau Viaduct, the world’s highest bridge and a remarkable feat of engineering, brings you to the small town of Roquefort sur Soulzon in the Aveyron, where the world’s most famous blue cheese is matured in limestone caves.

Companies like Societe, the biggest producer, and Papillon, conduct fascinating regular tours and tastings.

The other highlights are many and varied. There’s the many attractions of Carcassonne, the tranquility of Canal du Midi and the restored old fortress village of La Couvertoirade built by Knights Templars in the 12th and 13th century. Wherever you go you are surrounded by history.

The Pont du Gard aqueduct (below) dates back to Roman times. Carcassonne, a magnificent walled city, hosts several festivals and expos during the year and is home to star restaurants like Franck Putelat at Le Parc and La Barbacane at the superb, chic and ultra-expensive, Hôtel de La Cité.

The seaside town of Marseillan is home to a lovely restaurant Le Chateau du Port (owned by the Pourcel brothers who also have the two Michelin-starred Le Jardin de Sens in Montpellier) and is the headquarters of Noilly Prat, the dry herb vermouth that has been made here for two centuries. Daily cellar tours and tastings are offered.

Also worth visiting is the bustling seaside town of Sete, where locals engage in regular nautical jousting competitions (a huge tourist drawcard) on the Grand Canal. Rowing boats charge at each other, the jouster trying to knock his opponent into the canal with a lance.

For those seeking a more peaceful rustic retreat, the lovely, peaceful hilltop town of Uzes, is dotted with cute cafes and boutiques and is home to a terrific wine shop at which you can stock up on some still-undiscovered local gems to bring home.

Qantas flies regularly to Paris via Hong Kong and Singapore. See www.qantas.com.au.